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Elasticity

Agency: 
Published/Aired: 
March 2016
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Description: 

The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen.

Advertising Agency: mfive creative group, Moscow, Russia
Creative Director / Copywriter: Marina Majorova
Art Director: Maksim Buchenkov
Production company: mfive
Director: Maksim Buchenkov (mfive)

Comments (12)

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Highest Rated

angieraj's picture
angieraj
428 Activity Scores

Honestly I thought it was mediocre, I can see how it could create an impact on a movie screen, but the idea is hardly out of the world as such.

Cognito Ergo Sum

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