Intel: The Chase

To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” Created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”), the 105-second-long film illustrates the incredible multi-tasking power of the new Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes*, Facebook*, YouTube*, Microsoft Office* and the Adobe Creative Suite*.

Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors:  Paul Venables, Will Mcginness
Creative Directors:  Paul Foulkes, Tyler Hampton, David Kim
Copywriter:  Josh Parschauer
Art Director:  Beau Hanson, Dan Kenneally
Director Of Integrated Production: Craig Allen
Agency Producer:  Kacey Hart
Interactive Producer: John Eagan
Interactive Design Director: Ezra Paulekas
Production Company:  Nexus Productions
Director:   Smith & Foulkes
Director Of Photography:  Oliver Wood
Executive Producer:  Tracey Cooper
Production Manager: Alistair Pratten
Editing Company: Trim
Editor: Paul Hardcastle
Sound Design: Human
Music: Human
Composers: Edmond Dunne & Gareth Williams
Music Producer: Jonathan Sanford
Mix:  Play, John Bolen
Color / Flame: Time Based Arts, James Allen & Sheldon Gardner
Aired: January 2011