Inpes – Prévention du tabagisme actif: Chance
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Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Art Director: Faustin Claverie
Agency Producer: Julie Mathiot
Advertiser’s Supervisor: Orane Faivre de Condé, Vanessa Emsallem, Mathieu Roux
Strategic Planner: Patrick Faure
Account Supervisor: Nicole Civatte, Aurélie Martzel, Julie Mattea Foures
Prod Compagny: Les Télécréateurs
Director: Manu et Fleur
Sound Production: THE
19 Comments
I really like it.
adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter
Love it. It is a completely new approach for a non-smoking campaign. When ideas for general wellness are as good as this one, they should be launched internationally. Let it spread!
When campaigns are this good, they should be used internationally. Great ad! Congratulations DDB France!
Blog | Twitter
Just found it this commercial was already aired in 2009... what doesn't make it less great of course.
adsactly! | Today's finest ad @ Pièce de Pub du Jour on Facebook and @ Pubdujour on Twitter
Great work... also lucky i see this ad today on adsoftheworld.(never sore this on tv in France ???must be a big production budget with a small media budget???? the 1/5 minimum rule was not respected ????)
Simple ideas are the best !
Wonderful. Awesome. Brilliant. ...Except for the line at the end.
+++
"I love some things, and don't love some other things."
Very cool indeed!!
Great work! Congratulation DDB teams....
lovely approach...
ideas....30 minutes nahi toh free.
Wow now that's communication. Bravo.
bravo! :)
www.it-evo.com
Bravo!
I even cannot believe this is a quit-smoking campaign
could also be an ad for an calculator. no.
Nice !
Strong idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
good job
wow
DUDE THIS IS AWESOME
What an awe inspiring ad, I love it! Not as much as I love smoke remedy though.