Inpes – Prévention du tabagisme actif: Chance

Average: 9 (59 votes)

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Art Director: Faustin Claverie
Agency Producer: Julie Mathiot
Advertiser’s Supervisor: Orane Faivre de Condé, Vanessa Emsallem, Mathieu Roux
Strategic Planner: Patrick Faure
Account Supervisor: Nicole Civatte, Aurélie Martzel, Julie Mattea Foures
Prod Compagny: Les Télécréateurs
Director: Manu et Fleur
Sound Production: THE

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18 comments

capywriter's picture
5525 pencils
capywriterFriday, May 21, 2010 - 11:59

I really like it.

Guest's picture
GuestFriday, May 21, 2010 - 14:28

Love it. It is a completely new approach for a non-smoking campaign. When ideas for general wellness are as good as this one, they should be launched internationally. Let it spread!

brandingworthspreading's picture
656 pencils
brandingworthsp...Friday, May 21, 2010 - 14:29

When campaigns are this good, they should be used internationally. Great ad! Congratulations DDB France!

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capywriter's picture
5525 pencils
capywriterFriday, May 21, 2010 - 15:15

Just found it this commercial was already aired in 2009... what doesn't make it less great of course.

Hibon's picture
3687 pencils
HibonFriday, May 21, 2010 - 15:37

Great work... also lucky i see this ad today on adsoftheworld.(never sore this on tv in France ???must be a big production budget with a small media budget???? the 1/5 minimum rule was not respected ????)

Simple ideas are the best !

sirvan's picture
29998 pencils
sirvanFriday, May 21, 2010 - 15:41

Wonderful. Awesome. Brilliant. ...Except for the line at the end.

+++

"I love some things, and don't love some other things."

brucirello's picture
174 pencils
brucirelloFriday, May 21, 2010 - 18:29

Very cool indeed!!

lalith.rajeev's picture
116 pencils
lalith.rajeevSunday, May 23, 2010 - 01:23

Great work! Congratulation DDB teams....

kalpesh78's picture
2525 pencils
kalpesh78Sunday, May 23, 2010 - 07:18

lovely approach...

ideas....30 minutes nahi toh free.

Guest's picture
GuestMonday, May 24, 2010 - 04:03

Wow now that's communication. Bravo.

mosho's picture
300 pencils
moshoMonday, May 24, 2010 - 05:07

bravo! :)

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AssassinX's picture
1333 pencils
AssassinXTuesday, May 25, 2010 - 00:34

Bravo!

I even cannot believe this is a quit-smoking campaign

Guest's picture
GuestTuesday, May 25, 2010 - 04:07

could also be an ad for an calculator. no.

TKoD's picture
103 pencils
TKoDTuesday, May 25, 2010 - 06:58

Nice !

alexander_bickov's picture
3321 pencils
alexander_bickovWednesday, May 26, 2010 - 02:49

Strong idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
GuestThursday, May 27, 2010 - 08:04

good job

CrackerJackWorks's picture
7977 pencils
CrackerJackWorksThursday, May 27, 2010 - 10:48

wow

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LeroyChristian's picture
406 pencils
LeroyChristianTuesday, October 5, 2010 - 12:42

DUDE THIS IS AWESOME