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Inner Circle Rum: Not made for you
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Advertising agency: Host/Happy Soldiers, Sydney, Australia
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Comments
Soooo.... if its not made for me, why are you trying (desperately) to sell it to me?
OH! Reverse psychology. Now I get it. Man, I REALLY want some of that very badly advertised rum now.
This campaign is shite from top to bottom. If you're going to play the reverse psychology card, you just have to do better than this. Way better. Because based on this stuff, they're absolutely right. It's not for me and I'm staying far away from it.
not made for me eigther
I think they really wanted to show their idea of "the-wannabe" but didn't know where... they have sense of humour, they just didn't know how to sell the product.
Very, very bad.
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