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Infiniti: Winter, Competitive

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Kerry Feuerman
Creative Director: Bob Rayburn / Patrick Condo
Art Director: Chase Madrid
Copy Writer: Chris DeNinno
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Managing Director: Walt Smith
Account Director: Dan Pardo
Account Person: Bryan Reugebrink
Business Manager: Robin Rossi
Production Company: Mothership, USA
President: Ed Ulbrich
Executive Producer: Tanya Cohen

Director: David Rosenbaum
Producer: Julien Lemaitre
Director of Photography: Mattias Montero
Visual Effects by: Digital Domain
President of Commercial Division: Ed Ulbrich
Executive Producer: Jim Riche
VFX Supervisor: James Atkinson
CG Supervisor: Lee Carlton
VFX Producer: Nicola Wiseman

VFX Coordinator: Stephanie Escobar

Matte painter: Dark Hoffman

Houdini fX Artist: Youngsam Suh
Maya fX Artist: Wayne Hollingsworth

Maya fX Artist Ken Jones

Lighting: Kenny Jackson
Roto Artist: Hilery Copeland

Flame Compositor: Jeff Heusser, Lisa Tomei
Nuke Compositor: Robin Graham, Beejin Tan

Tracking: Michael Lori
On-set Integration: Jesse James Chisolm
Music Company: Elias
Sound Designer: 740 Sound Design / Andrew Tracy
Mix House: Play


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7 comments

morse's picture
morse
16049 pencils

This is totally crazy. Puzzled by the idea...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
4227 pencils

Under an avalanche of competition, Infiniti made a 'don't beat your neighbour, trash his car' ad and hoped it would snowball. Remember kids, the only way to show you drive a better car is to demolish the rest. "Limited engagement", indeed.

redkedscom's picture
redkedscom
59 pencils

I like the idea. I don't understand how they use BMW brand in their commercial, how it works?

krautland's picture
krautland
3226 pencils

the car for douchebags.
also: an ad by douchebags.

New Nice and Fun's picture
New Nice and Fun
377 pencils

+1 Krautland! Does it make me want to buy this car ? Hell no!

sirvan's picture
sirvan
29870 pencils

Very weak connection between the snowball and the car.

Shame certain clients are willing to spend so much money on so little thought.

+++

"I love some things, and don't love some other things."

JeffP's picture
JeffP
810 pencils

Oups, I forgot to laugh. I'll watch it again and convince myself it's funny.

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