Infiniti: Winter, Competitive
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Chief Creative Officer: Rob Schwartz
Group Creative Director: Kerry Feuerman
Creative Director: Bob Rayburn / Patrick Condo
Art Director: Chase Madrid
Copy Writer: Chris DeNinno
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: David Hoogenakker
Managing Director: Walt Smith
Account Director: Dan Pardo
Account Person: Bryan Reugebrink
Business Manager: Robin Rossi
Production Company: Mothership, USA
President: Ed Ulbrich
Executive Producer: Tanya Cohen
Director: David Rosenbaum
Producer: Julien Lemaitre
Director of Photography: Mattias Montero
Visual Effects by: Digital Domain
President of Commercial Division: Ed Ulbrich
Executive Producer: Jim Riche
VFX Supervisor: James Atkinson
CG Supervisor: Lee Carlton
VFX Producer: Nicola Wiseman
VFX Coordinator: Stephanie Escobar
Matte painter: Dark Hoffman
Houdini fX Artist: Youngsam Suh
Maya fX Artist: Wayne Hollingsworth
Maya fX Artist Ken Jones
Lighting: Kenny Jackson
Roto Artist: Hilery Copeland
Flame Compositor: Jeff Heusser, Lisa Tomei
Nuke Compositor: Robin Graham, Beejin Tan
Tracking: Michael Lori
On-set Integration: Jesse James Chisolm
Music Company: Elias
Sound Designer: 740 Sound Design / Andrew Tracy
Mix House: Play
7 Comments
This is totally crazy. Puzzled by the idea...
What hath God wrought
Under an avalanche of competition, Infiniti made a 'don't beat your neighbour, trash his car' ad and hoped it would snowball. Remember kids, the only way to show you drive a better car is to demolish the rest. "Limited engagement", indeed.
I like the idea. I don't understand how they use BMW brand in their commercial, how it works?
the car for douchebags.
also: an ad by douchebags.
+1 Krautland! Does it make me want to buy this car ? Hell no!
http://newniceandfun.tumblr.com
Very weak connection between the snowball and the car.
Shame certain clients are willing to spend so much money on so little thought.
+++
"I love some things, and don't love some other things."
Oups, I forgot to laugh. I'll watch it again and convince myself it's funny.