Playing Inen Cancer Awareness: Calculation

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Advertising Agency: Pragma DDB Lima, Peru
Creative Directors: R.Chadwick, A.Naddeo, E.Diaz
Copywriters / Art Directors / Directors: Jaime Chehade, Alvaro Naddeo
Editor: Daniel Ayllon
Producer: Post-Café, Toshio Ikeda

Average: 8.9 (71 votes)

Comments

Submitted by truecopy on Thu, 2007-08-16 05:31.

Very nice work.

"Sex sells. Truth even better."
A friend

Submitted by followthebullet on Thu, 2007-08-16 05:33.

I love this. Great Job guys!

Submitted by sumbody on Thu, 2007-08-16 05:35.

awesome idea, music could be more dramatic

Submitted by Yongsun Kim on Thu, 2007-08-16 06:27.

fantastic!!!

Submitted by sri_speed on Thu, 2007-08-16 06:34.

excellent...very nice idea to tell its complicated as it goes....

Submitted by Yr on Thu, 2007-08-16 06:35.

excellent one!

Submitted by Babi on Thu, 2007-08-16 08:03.

Great idea! So simple but so good

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Submitted by johnson arkay (not verified) on Thu, 2007-08-16 08:46.

Finally, after a long time, getting to see a real good commercial!

Submitted by Guest&&&&66666 (not verified) on Thu, 2007-08-16 10:31.

Never seen this, Not done, Great Idea, CONGRATS......

Submitted by huangzhewei on Thu, 2007-08-16 11:30.

gerat job

Submitted by Stigset on Thu, 2007-08-16 12:54.

Well done.

Submitted by sold on Thu, 2007-08-16 14:47.

very, very, very good indeed!!!!

Submitted by DarkSide on Thu, 2007-08-16 15:43.

Wish I had done that.
I bet my copywriter wished too.

Submitted by Liu on Thu, 2007-08-16 15:42.

Awesome! Very good job!

Submitted by audkitten (not verified) on Thu, 2007-08-16 16:25.

Great work! I nearly worked myself into an anxiety attack just watching the equation grow.

This piece communicates perfectly.

Submitted by flo on Thu, 2007-08-16 16:28.

Niiiiiiiiiiiiiiiiiiiiiiice!!!

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MADVERTISING - tales from a very strange industry

AdCracker's picture
Submitted by AdCracker on Thu, 2007-08-16 18:05.

Excellent!

> AdCracker - interactive tools to trigger ad ideas.

Submitted by jorge21 on Thu, 2007-08-16 18:17.

excellent gran agencia !

Submitted by Miguel (not verified) on Thu, 2007-08-16 18:35.

I didn't thought why all the maths until the end. Great closing phrase.

Submitted by mellowmarketer on Thu, 2007-08-16 23:38.

brilliant

Submitted by godof5ave (not verified) on Fri, 2007-08-17 01:28.

Cannes.......Silver. The music is creepy i love that tooooo

Submitted by Beatboxer on Fri, 2007-08-17 07:03.

Brilliant idea!!!

This is powerful indeed...

Submitted by thisoe (not verified) on Fri, 2007-08-17 08:23.

also from me: applause...

Submitted by atul on Fri, 2007-08-17 08:27.

hi, guys its awesome.
simple and great hats off to you. keep going.

Submitted by A. (not verified) on Fri, 2007-08-17 10:53.

Love it!!

Submitted by Serginho (not verified) on Sat, 2007-08-18 11:31.

Peça muito genial Álvaro, parabéns de verdade. Saudações brasileiras.

Abraço.

Sergio

Submitted by Kris on Sun, 2007-08-19 13:03.

Really delivers, jesus. It's a bit general as you can't just be scanned for any cancer, oh well, very powerful anyway.

Submitted by swat on Mon, 2007-08-20 04:37.

really really really really really really nice.

Submitted by Blablad on Tue, 2007-08-21 09:29.

So true. So nice.
Well done.

Submitted by Blablad on Tue, 2007-08-21 09:29.

So true. So nice.
Well done.

Submitted by janny (not verified) on Mon, 2007-08-27 14:24.

nice job. very smart.

Submitted by nuttin2kare on Sun, 2007-09-02 10:59.

simple, n great ..!