Playing Inen Cancer Awareness: Calculation

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Advertising Agency: Pragma DDB Lima, Peru
Creative Directors: R.Chadwick, A.Naddeo, E.Diaz
Copywriters / Art Directors / Directors: Jaime Chehade, Alvaro Naddeo
Editor: Daniel Ayllon
Producer: Post-Café, Toshio Ikeda

Average: 8.9 (71 votes)

Comments

Very nice work.

"Sex sells. Truth even better."
A friend

I love this. Great Job guys!

awesome idea, music could be more dramatic

fantastic!!!

excellent...very nice idea to tell its complicated as it goes....

excellent one!

Great idea! So simple but so good

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http://lalbumnpo.wordpress.com the very best of non profit campaigns

Finally, after a long time, getting to see a real good commercial!

Never seen this, Not done, Great Idea, CONGRATS......

gerat job

Well done.

very, very, very good indeed!!!!

Wish I had done that.
I bet my copywriter wished too.

Awesome! Very good job!

Great work! I nearly worked myself into an anxiety attack just watching the equation grow.

This piece communicates perfectly.

Niiiiiiiiiiiiiiiiiiiiiiice!!!

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MADVERTISING - tales from a very strange industry

AdCracker's picture

Excellent!

> AdCracker - interactive tools to trigger ad ideas.

excellent gran agencia !

I didn't thought why all the maths until the end. Great closing phrase.

brilliant

Cannes.......Silver. The music is creepy i love that tooooo

Brilliant idea!!!

This is powerful indeed...

also from me: applause...

hi, guys its awesome.
simple and great hats off to you. keep going.

Love it!!

Peça muito genial Álvaro, parabéns de verdade. Saudações brasileiras.

Abraço.

Sergio

Really delivers, jesus. It's a bit general as you can't just be scanned for any cancer, oh well, very powerful anyway.

really really really really really really nice.

So true. So nice.
Well done.

So true. So nice.
Well done.

nice job. very smart.

simple, n great ..!