Inen Cancer Awareness: Calculation
Advertising Agency: Pragma DDB Lima, Peru
Creative Directors: R.Chadwick, A.Naddeo, E.Diaz
Copywriters / Art Directors / Directors: Jaime Chehade, Alvaro Naddeo
Editor: Daniel Ayllon
Producer: Post-Café, Toshio Ikeda


33 Comments
Very nice work.
"Sex sells. Truth even better."
A friend
I love this. Great Job guys!
awesome idea, music could be more dramatic
fantastic!!!
excellent...very nice idea to tell its complicated as it goes....
excellent one!
Great idea! So simple but so good
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http://lalbumnpo.wordpress.com the very best of non profit campaigns
Finally, after a long time, getting to see a real good commercial!
Never seen this, Not done, Great Idea, CONGRATS......
gerat job
Well done.
very, very, very good indeed!!!!
...
I comment the comments
Awesome! Very good job!
Great work! I nearly worked myself into an anxiety attack just watching the equation grow.
This piece communicates perfectly.
Niiiiiiiiiiiiiiiiiiiiiiice!!!
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MADVERTISING - tales from a very strange industry
Excellent!
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excellent gran agencia !
Jorge Bryson
I didn't thought why all the maths until the end. Great closing phrase.
brilliant
Cannes.......Silver. The music is creepy i love that tooooo
Brilliant idea!!!
This is powerful indeed...
also from me: applause...
hi, guys its awesome.
simple and great hats off to you. keep going.
Love it!!
Peça muito genial Álvaro, parabéns de verdade. Saudações brasileiras.
Abraço.
Sergio
Really delivers, jesus. It's a bit general as you can't just be scanned for any cancer, oh well, very powerful anyway.
really really really really really really nice.
So true. So nice.
Well done.
So true. So nice.
Well done.
nice job. very smart.
simple, n great ..!
uh oh ..
O_____________________o
Still great after 3 years