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Inen Cancer Awareness: Calculation

Your rating: None Average: 9 (80 votes)

Advertising Agency: Pragma DDB Lima, Peru
Creative Directors: R.Chadwick, A.Naddeo, E.Diaz
Copywriters / Art Directors / Directors: Jaime Chehade, Alvaro Naddeo
Editor: Daniel Ayllon
Producer: Post-Café, Toshio Ikeda

Comments

truecopy's picture 397 pencils
truecopy | Thu, 2007-08-16 05:31

Very nice work.

"Sex sells. Truth even better."
A friend

followthebullet's picture 132 pencils
followthebullet | Thu, 2007-08-16 05:33

I love this. Great Job guys!

sumbody's picture 136 pencils
sumbody | Thu, 2007-08-16 05:35

awesome idea, music could be more dramatic

Yongsun Kim's picture 13 pencils
Yongsun Kim | Thu, 2007-08-16 06:27

fantastic!!!

sri_speed's picture 38 pencils
sri_speed | Thu, 2007-08-16 06:34

excellent...very nice idea to tell its complicated as it goes....

Yr's picture 174 pencils
Yr | Thu, 2007-08-16 06:35

excellent one!

Babi's picture 158 pencils
Babi | Thu, 2007-08-16 08:03

Great idea! So simple but so good

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http://lalbumnpo.wordpress.com the very best of non profit campaigns

johnson arkay's picture
Guest | Thu, 2007-08-16 08:46

Finally, after a long time, getting to see a real good commercial!

Guest&&&&66666's picture
Guest | Thu, 2007-08-16 10:31

Never seen this, Not done, Great Idea, CONGRATS......

huangzhewei's picture 43 pencils
huangzhewei | Thu, 2007-08-16 11:30

gerat job

Stigset's picture 1461 pencils
Stigset | Thu, 2007-08-16 12:54

Well done.

sold's picture 2341 pencils
sold | Thu, 2007-08-16 14:47

very, very, very good indeed!!!!

DarkSide's picture 899 pencils
DarkSide | Thu, 2007-08-16 15:43

Wish I had done that.
I bet my copywriter wished too.

Doing great work is hard, criticize others is way easier.

Liu's picture 18 pencils
Liu | Thu, 2007-08-16 15:42

Awesome! Very good job!

audkitten's picture
Guest | Thu, 2007-08-16 16:25

Great work! I nearly worked myself into an anxiety attack just watching the equation grow.

This piece communicates perfectly.

flo's picture 213 pencils
flo | Thu, 2007-08-16 16:28

Niiiiiiiiiiiiiiiiiiiiiiice!!!

________________________________________

MADVERTISING - tales from a very strange industry

AdCracker's picture 168 pencils
AdCracker | Thu, 2007-08-16 18:05

Excellent!

> AdCracker - interactive tools to trigger ad ideas.

> AdCracker - interactive tools to trigger ad ideas.

jorge21's picture 315 pencils
jorge21 | Thu, 2007-08-16 18:17

excellent gran agencia !

Jorge Bryson

Miguel's picture
Guest | Thu, 2007-08-16 18:35

I didn't thought why all the maths until the end. Great closing phrase.

mellowmarketer's picture 156 pencils
mellowmarketer | Thu, 2007-08-16 23:38

brilliant

godof5ave's picture
Guest | Fri, 2007-08-17 01:28

Cannes.......Silver. The music is creepy i love that tooooo

Beatboxer's picture 1523 pencils
Beatboxer | Fri, 2007-08-17 07:03

Brilliant idea!!!

This is powerful indeed...

thisoe's picture
Guest | Fri, 2007-08-17 08:23

also from me: applause...

atul's picture 178 pencils
atul | Fri, 2007-08-17 08:27

hi, guys its awesome.
simple and great hats off to you. keep going.

A.'s picture
Guest | Fri, 2007-08-17 10:53

Love it!!

Serginho's picture
Guest | Sat, 2007-08-18 11:31

Peça muito genial Álvaro, parabéns de verdade. Saudações brasileiras.

Abraço.

Sergio

Kris's picture 1486 pencils
Kris | Sun, 2007-08-19 13:03

Really delivers, jesus. It's a bit general as you can't just be scanned for any cancer, oh well, very powerful anyway.

swat's picture 354 pencils
swat | Mon, 2007-08-20 04:37

really really really really really really nice.

Blablad's picture 317 pencils
Blablad | Tue, 2007-08-21 09:29

So true. So nice.
Well done.

Blablad's picture 317 pencils
Blablad | Tue, 2007-08-21 09:29

So true. So nice.
Well done.

janny's picture
Guest | Mon, 2007-08-27 14:24

nice job. very smart.

nuttin2kare's picture 26 pencils
nuttin2kare | Sun, 2007-09-02 10:59

simple, n great ..!

uh oh ..

O_____________________o

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