The way it was meant to be

June 2009

Film advertisment created by Hasan&Partners, Finland for Ilta-Sanomat, within the category: Media.

Advertising Agency: hasan & partners, Finland
Art Director: Mikael Nemeschansky
Copywriter: Anssi Järvinen
Creative Director: Eka Ruola
Director: Magnus Renfors / Hobbyfilm, Sweden
Producer: Christian Rehnfors / Hobbyfilm, Sweden
DoP: Kjell Lagerroos
Set Designer: Wilda Wiholm
Stylist: Anna Grenås
Post Production: Stopp
Vfx supervisor: Johan Boije
Sound Designer: Edward Björner/ Stopp
Music Supervisor: Macke Bergqvist/ Music Super Circus
Composer: David Engellau

Comments (9)

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Highest Rated

kgeiger's picture
Activity Score 7313

That was very nice. Well done.

stitchy's picture
Activity Score 779

its a very well done add and cost them a bit too! but its brings nothing much except great execution for an old idea

DJVassallo's picture
Activity Score 243

great production values and art direction, loved the old crumpy lady!

sirvan's picture
Activity Score 29860

Nice. A bit of a stretch, but nice.


"I love some things, and don't love some other things."

Guest's picture

Nice direction and style

Guest's picture

Nice direction and VO. Just pleasant to watch really

Guest's picture

Brilliant and clever. Very nice look.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I'm a HUUUUGE sucker for a b/w tv spot produced gorgeously. (Stella Artois' "Skating Priests", "Pilot" and Guiness' "Surfer" and the like.)

I love this commercial! I especially love the tongue-in-cheek humor approach to get the message across by means of anachronism. Very conceptual work.

Love the gentleman sitting at a sidewalk cafe with his "laptop." Brilliant. : )

This is the kind of stuff I wish I had on my reel...

Guest's picture

Nice work conseptually and very well executred. Both thumbs up!

kgeiger's picture
Activity Score 7313

That was very nice. Well done.