Ilta-Sanomat: The way it was meant to be

Advertising Agency: hasan & partners, Finland
Art Director: Mikael Nemeschansky
Copywriter: Anssi Järvinen
Creative Director: Eka Ruola
Director: Magnus Renfors / Hobbyfilm, Sweden
Producer: Christian Rehnfors / Hobbyfilm, Sweden
DoP: Kjell Lagerroos
Set Designer: Wilda Wiholm
Stylist: Anna Grenås
Post Production: Stopp
Vfx supervisor: Johan Boije
Sound Designer: Edward Björner/ Stopp
Music Supervisor: Macke Bergqvist/ Music Super Circus
Composer: David Engellau


stitchy's picture
779 pencils

its a very well done add and cost them a bit too! but its brings nothing much except great execution for an old idea

DJVassallo's picture
243 pencils

great production values and art direction, loved the old crumpy lady!

sirvan's picture
29860 pencils

Nice. A bit of a stretch, but nice.


"I love some things, and don't love some other things."

Guest's picture

Nice direction and style

Guest's picture

Nice direction and VO. Just pleasant to watch really

Guest's picture

Brilliant and clever. Very nice look.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I'm a HUUUUGE sucker for a b/w tv spot produced gorgeously. (Stella Artois' "Skating Priests", "Pilot" and Guiness' "Surfer" and the like.)

I love this commercial! I especially love the tongue-in-cheek humor approach to get the message across by means of anachronism. Very conceptual work.

Love the gentleman sitting at a sidewalk cafe with his "laptop." Brilliant. : )

This is the kind of stuff I wish I had on my reel...

Guest's picture

Nice work conseptually and very well executred. Both thumbs up!

kgeiger's picture
7230 pencils

That was very nice. Well done.

Log in or register to post comments