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IKEA: The Climber

Advertising Agency: Forsman & Bodenfors, Sweden
Agency Producer: Magnus Kennhed
Creatives: Silla Levin, Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Producer: Joi Persson
Director: Tomas Mankovsky
DOP: Göran Hallberg
Post Production House: Swiss
Offline Editor: Thomas Lagerman
Composer: Burl Ives
Cover: Martin Landquist

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12 comments

Temple's picture
Temple
9621 pencils

What happened to the simple VS complicated IKEA mantra....

Ceballos's picture
Ceballos
625 pencils

I love it!

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Beautiful! The background of the whole spot is so IKEA, but the activity in it is so delightfully playful. I really like when they let loose and lighten up (like when they remodeled a subway car like an apartment).

hawaiian loop's picture
hawaiian loop
47 pencils

♥♥♥♥

strange days

Troll's picture
Troll
608 pencils

I really like this. Glad to see Ikea is there to help out when you get shafted by a lettings agent who dupes you into renting a place that defies the laws of physics.

kleenex's picture
kleenex
26330 pencils

interesting, but I am not liking that much.

sirvan's picture
sirvan
29870 pencils

This makes it seem like a maze. Which is probably the opposite of what they wanted to communicate.

+++

"I love some things, and don't love some other things."

chouette's picture
chouette
69 pencils

I do love this one. quite unique

Taylormade's picture
Taylormade
412 pencils

Excellent... Eye catching. Entertaining. Memorable. Plus the product looks great.

morse's picture
morse
15439 pencils

Very unique. Cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

velle's picture
velle
1550 pencils

i like how that made me feel: lighthearted, playful

Klinn's picture
Klinn
37 pencils

Visually the thing is fantastic. It doesn't feel like IKEA to me. Feels more like something Target might do. But I still love this.

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