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The Climber

Published/Aired: 
September 2011
Description: 
Advertising Agency: Forsman & Bodenfors, Sweden
Agency Producer: Magnus Kennhed
Creatives: Silla Levin, Marcus Hägglöf, Rickard Hallberg
Production Company: Folke Film
Producer: Joi Persson
Director: Tomas Mankovsky
DOP: Göran Hallberg
Post Production House: Swiss
Offline Editor: Thomas Lagerman
Composer: Burl Ives
Cover: Martin Landquist

Comments (12)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

What happened to the simple VS complicated IKEA mantra....

Temple's picture
Temple
Activity Score 11337

What happened to the simple VS complicated IKEA mantra....

Ceballos's picture
Ceballos
Activity Score 621

I love it!

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Beautiful! The background of the whole spot is so IKEA, but the activity in it is so delightfully playful. I really like when they let loose and lighten up (like when they remodeled a subway car like an apartment).

hawaiian loop's picture
hawaiian loop
Activity Score 47

♥♥♥♥

strange days

Troll's picture
Troll
Activity Score 674

I really like this. Glad to see Ikea is there to help out when you get shafted by a lettings agent who dupes you into renting a place that defies the laws of physics.

kleenex's picture
kleenex
Activity Score 45427

interesting, but I am not liking that much.

sirvan's picture
sirvan
Activity Score 29860

This makes it seem like a maze. Which is probably the opposite of what they wanted to communicate.

+++

"I love some things, and don't love some other things."

chouette's picture
chouette
Activity Score 69

I do love this one. quite unique

Taylormade's picture
Taylormade
Activity Score 408

Excellent... Eye catching. Entertaining. Memorable. Plus the product looks great.

morse's picture
morse
Activity Score 17518

Very unique. Cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

velle's picture
velle
Activity Score 1550

i like how that made me feel: lighthearted, playful

Klinn's picture
Klinn
Activity Score 37

Visually the thing is fantastic. It doesn't feel like IKEA to me. Feels more like something Target might do. But I still love this.

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