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Agency: 
Published/Aired: 
August 2013

Empieza algo nuevo. IKEA.

Description: 

Film advertisment created by SCPF, Spain for IKEA, within the category: House, Garden.

Advertising Agency: *S,C,P,F…, Spain
Creatives: Toni Segarra, David Caballero
Account Handling: Natalia Cazcarra, Alba Bobillo, Laura del Burgo
Producer: Lorena Toquero
Director: Pep Bosch
Production company: Garlic

Comments (10)

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Highest Rated

Jiin Polanco's picture
Jiin Polanco
Activity Score 2

the complete commercial passes rising and stays on a high, but the end makes falter a little, but that little can be felt.

EduardoJBPOLLO's picture
EduardoJBPOLLO
Activity Score 29

¡Grande!

talkingisfree's picture
talkingisfree
Activity Score 2712

This is a GREAT story until it gets to Ikea and everything falls down and it gets disappointing. The ending seems just glued to the story without a nice tie.

JuCanon's picture
JuCanon
Activity Score 6

Yeah, I also find the end a bit disappointing but the fact that this is an ad for Ikea and that they succeed in telling such a story with a chair and a old man, this is genius.

kleenex's picture
kleenex
Activity Score 47563

This is a solid ad. I did not see anything wrong with the ending.

Jiin Polanco's picture
Jiin Polanco
Activity Score 2

the complete commercial passes rising and stays on a high, but the end makes falter a little, but that little can be felt.

Gorillad's picture
Gorillad
Activity Score 392

great insight

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19502

cute

smacvertising's picture
smacvertising
Activity Score 19

GOLD.

cognitive's picture
cognitive
Activity Score 167

Awesome when he gets the chair tattoo. This works well because it makes furniture adventurous.

creativewindows's picture
creativewindows
Activity Score 2

This 2 minute video makes me smile. Small changes can lead to extraordinary results :)

http://www.creativewindow.com/window-replacement-campbell-ca.php

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