IKEA: Start something new

Advertising Agency: *S,C,P,F…, Spain
Creatives: Toni Segarra, David Caballero, Richard Browse
Account Handling: Natalia Cazcarra, Alba Bobillo, Laura del Burgo
Producer: Lorena Toquero
Director: Pep Bosch
Production company: Garlic

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EduardoJBPOLLO's picture
6 pencils


talkingisfree's picture
2571 pencils

This is a GREAT story until it gets to Ikea and everything falls down and it gets disappointing. The ending seems just glued to the story without a nice tie.

JuCanon's picture
6 pencils

Yeah, I also find the end a bit disappointing but the fact that this is an ad for Ikea and that they succeed in telling such a story with a chair and a old man, this is genius.

kleenex's picture
26920 pencils

This is a solid ad. I did not see anything wrong with the ending.

Jiin Polanco's picture
Jiin Polanco
2 pencils

the complete commercial passes rising and stays on a high, but the end makes falter a little, but that little can be felt.

Gorillad's picture
394 pencils

great insight

smacvertising's picture
19 pencils


cognitive's picture
134 pencils

Awesome when he gets the chair tattoo. This works well because it makes furniture adventurous.

creativewindows's picture
2 pencils

This 2 minute video makes me smile. Small changes can lead to extraordinary results :)

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