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IKEA: One Room Paradise

IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Small Spaces Big’, which examines how space efficiency can improve your life at home. The work continues the brand’s strategy to demonstrate an understanding of the everyday challenges that people face in their homes.

Advertising Agency: Mother, USA
Photographer: Leandro Farina
Director: Megaforce
Production Company: Riff Raff Films
Producers: Cathy Hood, Matt Fone
Editor: Joe Guest / Final Cut
Post Production: Finish
Sound Design: Sam Ashwell / 750mph
DoP: Ben Smithard

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9 comments

certaintly's picture
certaintly
4060 pencils

way too long

Kikin's picture
Kikin
195 pencils

Is it wrong if I got turned on by that Barbie?

Think. Then think again.

ivan's picture
ivan

Oversharing, eh? :)

Ivan Raszl, admin of AotW

morse's picture
morse
15532 pencils

Cool song.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Meredith Singh's picture
Meredith Singh
407 pencils

Yeah, why so long? I couldn't finish half of it.

kleenex's picture
kleenex
26796 pencils

Why??

GrumpyArtDirector's picture
GrumpyArtDirector
841 pencils

Beyond creepy.

Temple's picture
Temple
9621 pencils

You nailed this.

monoliz's picture
monoliz
1326 pencils

horrible execution for campaign named "Make Small Spaces Big"

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