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IKEA: Hooray for the everyday!

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 7.9 (61 votes)

Advertising Agency: ICOM (IKEA Communications, AB), Älmhult, Sweden
Published: July 2010

10 Comments

Jaap Grolleman's picture 6306 pencils
Jaap Grolleman | Sat, 2010-07-31 08:40

Yawn.

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Mon, 2010-10-18 06:43

I got curiuos about you and what you have achieved so I checked your website and... yawn...zzzzzzzz

zzzzZzz

Guest's picture
Guest | Sat, 2010-07-31 10:47
9

Liked it.

Guest's picture
Guest | Mon, 2010-08-02 03:02

If you have even a passing familiarity with "Ode to Joy", you will find that there is something very off and cumbersome about the second half of thus commercial. It seems to drag on awkwardly which makes it a bit of a struggle to sustain your interest when the visuals are in slow motion. Too bad, really. The premise was actually rather interesting.

alexander_bickov's picture 3321 pencils
alexander_bickov | Mon, 2010-08-02 04:37

Nice

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
Guest | Mon, 2010-08-02 06:01
7

What a brand...

TKoD's picture 103 pencils
TKoD | Mon, 2010-08-02 06:02
8

What a brand...

Guest's picture
Guest | Tue, 2010-08-03 00:23

Very Nice, Very Nice, video work,
but, brand?

Guest's picture
Guest | Tue, 2010-08-03 00:25

good

samanfani's picture 102 pencils
samanfani | Thu, 2010-08-05 00:15
3

It was Bad because first of all it is too long, second the lighting was bad, third it seems that they just wanted to make a
tvc with high speed shutter cam and the main idea of IKEA brand which is Easy life is not highlighted.

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