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IKEA: Hooray for the everyday!

Advertising Agency: ICOM (IKEA Communications, AB), Älmhult, Sweden
Published: July 2010

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10 comments

Guest's picture
Guest

I got curiuos about you and what you have achieved so I checked your website and... yawn...zzzzzzzz

zzzzZzz

Guest's picture
Guest

Liked it.

Guest's picture
Guest

If you have even a passing familiarity with "Ode to Joy", you will find that there is something very off and cumbersome about the second half of thus commercial. It seems to drag on awkwardly which makes it a bit of a struggle to sustain your interest when the visuals are in slow motion. Too bad, really. The premise was actually rather interesting.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

What a brand...

TKoD's picture
TKoD
103 pencils

What a brand...

Guest's picture
Guest

Very Nice, Very Nice, video work,
but, brand?

Guest's picture
Guest

good

samanfani's picture
samanfani
102 pencils

It was Bad because first of all it is too long, second the lighting was bad, third it seems that they just wanted to make a
tvc with high speed shutter cam and the main idea of IKEA brand which is Easy life is not highlighted.

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