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IKEA: Have a gö

Strategic Planner: Fiona Lake

Advertising Agency: The Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Leslie Ali
Creatives: Tim Green, Tim Cairns
Head of Broadcast: Thea Carone
Executive Planning Director: Fabio Buresti
Group Content Director: Clare Jones
Content Director: Kate Blackadder
Content Manager: Ted Bergeron
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
DOP: Russell Boyd
Sound Design and Mix: Simon Kane / Song Zu
Music: Elliot Wheeler
Producer: Emma Hoy / Turning Studios
Post Production: Fin Design and Effects

Published: 
August 2011

12 comments

Reality Check's picture
Reality Check
2500 pencils

This is a commercial that knows it's ridiculous, and does little to deny it.

morse's picture
morse
17183 pencils

Perfect. Funny and good message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kgeiger's picture
kgeiger
7287 pencils

IKEA göes Braveheart

atb2005's picture
atb2005
13561 pencils

Well, at least this wasn't made for the UK market. I love Three Drunk Monkeys, but I find this underwhelming. So I am not getting all the attention it gets.

Roger Keynes's picture
Roger Keynes
5498 pencils

Great fun. Solid prop. Aussies will dig it.
Interested to see if this gets picked up, globally.
May have a tad too much CUB 'Big Ad' in it.
Don't like IKEA's 'Kitchens' tvc, atb?

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
13561 pencils

You mean the spot below?
http://www.youtube.com/watch?v=mweZH3bOFG4&feature=feedf

I dig it! :)

Jackbr's picture
Jackbr
1496 pencils

Funny.

JackBR

Glut's picture
Glut
3937 pencils

this huge group of people trying to get my attention didn´t achieve it. sorry

erskine's picture
erskine
21 pencils

Cool concept, well timed and executed. It certainly got the point across!

Troll's picture
Troll
672 pencils

The whole battle-scene idea has been done a fair-bit but this was fun to watch. It ended better than it started.
Loved the scene of the guy fiddling with his keys.

jackblack's picture
jackblack
2350 pencils

This is a big ad a fucking big ad, this is another big ad. Another big ad, from Australia, this is so fucking big. Please come up with a big idea that hasn't been done before mates.

Temple's picture
Temple
11323 pencils

Seems like an IKEA launch TV ad, which is probably not the case, hasn't IKEA been around for ages in Australia? Not to mention that people running with furniture implies furniture is really really cheap.

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