IKEA: Have a gö

Average: 8 (66 votes)

Advertising Agency: The Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Leslie Ali
Creatives: Tim Green, Tim Cairns
Head of Broadcast: Thea Carone
Executive Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Group Content Director: Clare Jones
Content Director: Kate Blackadder
Content Manager: Ted Bergeron
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer : Sam Long
DOP: Russell Boyd
Sound Design and Mix: Simon Kane / Song Zu
Music: Elliot Wheeler
Producer: Emma Hoy / Turning Studios
Post Production: Fin Design and Effects

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12 comments

Reality Check's picture
1746 pencils
Reality CheckSunday, August 14, 2011 - 08:35

This is a commercial that knows it's ridiculous, and does little to deny it.

morse's picture
11495 pencils
morseSunday, August 14, 2011 - 14:26

Perfect. Funny and good message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kgeiger's picture
6767 pencils
kgeigerSunday, August 14, 2011 - 15:03

IKEA göes Braveheart

atb2005's picture
13639 pencils
atb2005Sunday, August 14, 2011 - 18:44

Well, at least this wasn't made for the UK market. I love Three Drunk Monkeys, but I find this underwhelming. So I am not getting all the attention it gets.

Roger Keynes's picture
5399 pencils
Roger KeynesSunday, August 14, 2011 - 19:33

Great fun. Solid prop. Aussies will dig it.
Interested to see if this gets picked up, globally.
May have a tad too much CUB 'Big Ad' in it.
Don't like IKEA's 'Kitchens' tvc, atb?

Will Think for Salary

atb2005's picture
13639 pencils
atb2005Monday, August 15, 2011 - 08:58

You mean the spot below?
http://www.youtube.com/watch?v=mweZH3bOFG4&feature=feedf

I dig it! :)

Jackbr's picture
1135 pencils
JackbrMonday, August 15, 2011 - 09:20

Funny.

Jack

Glut's picture
4083 pencils
GlutMonday, August 15, 2011 - 13:09

this huge group of people trying to get my attention didn´t achieve it. sorry

erskine's picture
21 pencils
erskineMonday, August 15, 2011 - 18:05

Cool concept, well timed and executed. It certainly got the point across!

Troll's picture
456 pencils
TrollTuesday, August 16, 2011 - 04:02

The whole battle-scene idea has been done a fair-bit but this was fun to watch. It ended better than it started.
Loved the scene of the guy fiddling with his keys.

@TrollusMaximus
http://www.behance.net/trollus_maximus

jackblack's picture
1822 pencils
jackblackTuesday, August 16, 2011 - 08:52

This is a big ad a fucking big ad, this is another big ad. Another big ad, from Australia, this is so fucking big. Please come up with a big idea that hasn't been done before mates.

Temple's picture
9453 pencils
TempleThursday, August 18, 2011 - 06:52

Seems like an IKEA launch TV ad, which is probably not the case, hasn't IKEA been around for ages in Australia? Not to mention that people running with furniture implies furniture is really really cheap.