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IKEA: Happy Inside

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 9 (96 votes)

Advertising Agency: Mother, London, UK
Creative Director: Feh Tarty
Prod Company: Stink
Director: Adam Berg
DP: Richard Stewart
Producer: Ben Croker
Editorial: Trim
Editor: Paul Hardcastle
Telecine: Moving Picture Company
Colorist: Paul Harrison
Post/Effects: Absolute Post
Lead Flame Artist: David Smith
EP: Andrew Swepson
Sound Designer: Anthony Moore
Aired: September 2010

13 Comments

atb2005's picture 13683 pencils
atb2005 | Mon, 2010-09-20 19:48
8

Watch the making of this spot on YouTube. Nice job, Mother!

Hiperion's picture 3108 pencils
Hiperion | Tue, 2010-09-21 10:59

yeah!!! lovely making of!!!

LeeHarvey's picture 3087 pencils
LeeHarvey | Tue, 2010-09-21 02:24
10

Brilliant insight and execution. Kudos!

talkingisfree's picture 1817 pencils
talkingisfree | Tue, 2010-09-21 04:58

Niiice

Hiperion's picture 3108 pencils
Hiperion | Tue, 2010-09-21 10:58
10

Simply perfect, guys. One of the ad of my life...

Libor Oubrecht's picture 296 pencils
Libor Oubrecht | Wed, 2010-09-22 06:06

Fucking good!
Watch making of: http://www.youtube.com/user/IKEAcats#p/u/2/vCB7RqGS684
it's even more interesing than commercial itself:)

Guest's picture
Guest | Wed, 2010-09-22 13:26
9

I wish ads here in the states were half this good. I might use my DVR less.

aRianna_.'s picture 281 pencils
aRianna_. | Thu, 2010-09-23 12:27
10

Awesome job! Huge hurray for you guys at Mother!

on a more personal voice... what about people who don't like cats :(

Guest's picture
Guest | Wed, 2010-11-17 05:40

who cares about these pricks

Reality Check's picture 1725 pencils
Reality Check | Sat, 2010-09-25 16:06
10

There just isn't anything that can touch IKEA: Happy Inside. It's the cats' whiskers; hell it's the dogs' bollocks -- lets just say it's pretty damned good.

alexander_bickov's picture 3323 pencils
alexander_bickov | Tue, 2010-09-28 06:54

Great direction

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

ROIZENGH's picture 7 pencils
ROIZENGH | Wed, 2010-11-17 01:41

Nice job but really enough with the kittens the internet is already full with them

Guest's picture
Guest | Wed, 2010-12-01 13:40

great ad..so sad that the ikea's logo is one of the ugliest logos in the market in my opinion

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