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IKEA: Happy Inside

Advertising Agency: Mother, London, UK
Creative Director: Feh Tarty
Prod Company: Stink
Director: Adam Berg
DP: Richard Stewart
Producer: Ben Croker
Editorial: Trim
Editor: Paul Hardcastle
Telecine: Moving Picture Company
Colorist: Paul Harrison
Post/Effects: Absolute Post
Lead Flame Artist: David Smith
EP: Andrew Swepson
Sound Designer: Anthony Moore
Aired: September 2010

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13 comments

atb2005's picture
atb2005
13567 pencils

Watch the making of this spot on YouTube. Nice job, Mother!

Hiperion's picture
Hiperion
3138 pencils

yeah!!! lovely making of!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

Brilliant insight and execution. Kudos!

talkingisfree's picture
talkingisfree
2585 pencils

Niiice

Hiperion's picture
Hiperion
3138 pencils

Simply perfect, guys. One of the ad of my life...

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Fucking good!
Watch making of: http://www.youtube.com/user/IKEAcats#p/u/2/vCB7RqGS684
it's even more interesing than commercial itself:)

Guest's picture
Guest

I wish ads here in the states were half this good. I might use my DVR less.

aRianna_.'s picture
aRianna_.
281 pencils

Awesome job! Huge hurray for you guys at Mother!

on a more personal voice... what about people who don't like cats :(

Guest's picture
Guest

who cares about these pricks

Reality Check's picture
Reality Check
1801 pencils

There just isn't anything that can touch IKEA: Happy Inside. It's the cats' whiskers; hell it's the dogs' bollocks -- lets just say it's pretty damned good.

alexander_bickov's picture
alexander_bickov
3279 pencils

Great direction

ROIZENGH's picture
ROIZENGH
7 pencils

Nice job but really enough with the kittens the internet is already full with them

Guest's picture
Guest

great ad..so sad that the ikea's logo is one of the ugliest logos in the market in my opinion

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