IKEA: Bright, Shiny Colours

Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Ana Balarin, Hermeti Balarin, Freddy Mandy
Director: David Wilson
Producer: Patrick Craig
Agency Producer: Harriette Larder

November 2012


Temple's picture
11310 pencils

I like the music, it's "stars on 45" meets 2012. On the other hand, i see no idea. And the time spent on Flame to make sure that the woman has no nipples must be absurd. It has worked out guys, you are not insulting anyone (apart from common sense).

Grrrr's picture
1961 pencils

That's what living is all about. Sha-la-la, sha-la-la.

glutamin's picture
107 pencils

seriously, i'm bored.

andylefty's picture
4535 pencils

It's a bit of a Mother effect. I don't love it but it's Mother so I can't hate it either.

kleenex's picture
40654 pencils

The music was best part. I think the people had fun doing the ad.'s picture
160 pencils

It's the edit. It's too slow due to which it loses the groove and you get aware of the set/superficial dance moves. I really like the opening shot by the way.

Rock on!

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