To show the versatility of IKEA, we publish a new commercial every day. That's 365 commercials a year. This is made possible by smart production methods, a sharp media strategy and a day-by-day creative mentality. These commercials are a selection from the first month. Hereby, we proof that every day is truly different at IKEA. We're showing 10 of these.
Advertising Agency: Lemz Amsterdam, the Netherlands
Creative Director: Remco Marinus
Art Directors: Daniel te Lindert, Wendy Deun, Luiz Risi
Copywriters: Robin Stam, Monique Gerritsen
Production company: Cake
Director: Albert-Jan van Rees
Published: September 2010