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Identity Guard: Sandals

Advertising Agency: SmithGifford, Washington DC, USA
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Bruce Gifford
Agency Producer: Dana Cole
Production Company: The Sweetshop
Director: Paul Goldman
Post Production: Crew Cuts
Editor: David Cornman
Music: Beacon Street
Aired: November 2009

9 comments

JobstVonHeintze's picture
JobstVonHeintze
65 pencils

It's always nice to play with the expectations and prejudices of the audiences like they did in this clip.

And also good to know, that the fashion business and the shoe industry in Nigeria is developing so well and is already serving a worldwide market with their original products. I wasn't aware of that fact yet. Or does the ad tell the audience, that it is safe and ok to buy fraudulent copies from questionable sources?

gmint7's picture
gmint7
2685 pencils

no.

good point.

:::J:::

pulautikus's picture
pulautikus
118 pencils

caught me by what a nice surprise - faith restored.

Prof's picture
Prof
1453 pencils

somehow i liked that twist

Quite really.

satrianee's picture
satrianee
3748 pencils

very much with JobstVonHeintze!!!

These kind of advertising got me used to consider them as they have two totally separate issues within: visual - message. Watched the visual as a cute clip and enjoyed... Hate the message especially if it is intended.

Guest's picture
Guest

This racist commercial relies on your prejudices and in doing so only reinforces them. You are left thinking, "boy that was scary when that black guy got that credit card information, good thing this one wasn't a criminal like other black, but he sure did look shifty."

http://kissmyblackads.blogspot.com

mandark_123's picture
mandark_123
3017 pencils

awesome!!!

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice!

Lastlab's picture
Lastlab
63 pencils

I love whe ads play with our prejudice!!!

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