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IBM: Non-branded short film — Henry

Independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. ‘Henry’ was commissioned as part of an IBM-sponsored exhibition in Paris. For the exhibition artists of various disciplines were invited to pitch work inspired by one of six themes. Daniel Levi was the only filmmaker commissioned for the exhibition. The themes were inspired by areas of IBM, which now builds systems to manage social resources (transport, water etc). When Daniel chose the theme ‘electricity’ he already had an idea bubbling away at the back of his mind. His film follows the moving journey of Henry, a young boy who discovers he has power over electricity. But while it may sound like a tale fit for a comic book, Levi has left the superheroics to one side, instead concentrating on strong emotion and cinematic beauty. Shot on location in Cape Town, the film features local acting talent and some very clever in-camera trickery. Despite featuring no dialogue, the film tells a powerful story – rendered all the more powerful thanks to a stirring soundtrack composed by musician Simon Ringrose.

Director: Daniel Levi

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8 comments

Guest's picture
Guest

I wish it had a brand at the end. It would be one of the best ads ever.

Guest's picture
Guest

Not anything I havent seen before...

Yarp's picture
Yarp
387 pencils

This was actually very delightful.

miko1aj's picture
miko1aj
3098 pencils

interesting and quite nice, but i wouldn't admit this is powerful story. This is just some quiet, poetically told narrative about some guy. The very concept is not so fresh and strong to give it the explosive effect. Appreciate the whole thing, and of course appreciate ibm for sponsoring quasi-artistic projects, but in my opinion it lacks something.

tirthomitro's picture
tirthomitro
2760 pencils

awesome film-making. the director knows his craft too well.
but yeah, the IBM connect is very subtle.
maybe it is good to splurge on subtlety once in a while... Art is NOT for everyone!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

good~~

Guest's picture
Guest

I don't see how a viewer will recall or link this to IBM, although I do think its a pleasant watch... Nevertheless, the Forest Gump running style/idea is a bit overdone..

luciacfc's picture
luciacfc
744 pencils

I don't see how a viewer will recall or link this to IBM, although I do think its a pleasant watch... Nevertheless, the Forest Gump running style/idea is a bit overdone..

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