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IBM: Ei!

Advertising Agency: Ogilvy, Brazil
VP Creative Director: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Marcos Ribeiro
Art Directors: Diego Machado, Renato Zandoná, Renato Rozemberg, Mussashi Shintaku
Copywriters: Hugo Veiga, Daniella Benetti
Accounts: Chad Cathers, Veronique Vasques, Carla Parretti, Bruno Perez, Vitor Borragine, Maria Fernanda Laudisio, Ive Godoy, Stela Mazoli
Planners: Denise Koche, Mariana Perondi, Barbara Bueno
Media: Gracieli Beraldi, Gabriela Nose, Tiago Sato, Pedro Rotta, Cassio Yanata, Reynaldo Ferreira, Adriana, Basile, Mariana Mello
Producers: Fabiano Beraldo, Cecília Taioli, Mariana Dodi
Production Company: Paranoid BR Films
Film Director: Heitor Dhalia
Sound Design: A9 Audio

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4 comments

monoliz's picture
monoliz
1326 pencils

i don't see any product or service here

kleenex's picture
kleenex
26978 pencils

I see a product/service talked about at the end of the ad, but I see nothing but a poor execution.

lucas_santilli's picture
lucas_santilli
24 pencils

IBM should make a ear like that for you... Its IBM Ei! A software about soccer...

certaintly's picture
certaintly
4060 pencils

too long, gets real boring real quick

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