9 comments

Wordfruit's picture
1037 pencils
WordfruitThursday, December 22, 2011 - 12:23

I hadn't heard of ibabel.me before I saw this ad. Having seen the ad, I don't know what ibabel.me is or whether it can be useful for me.

If the ad made it clear what ibabel is, potential customers would be more likely to become customers, wouldn't they?

Having said that, I only understood the English words in the script, so if all is made clear in one of the other languages and if the ad is aimed at people who speak that language, then maybe it's fine.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

morse's picture
11501 pencils
morseThursday, December 22, 2011 - 12:48

Needs subtitles otherwise how do they expect the audience to speak Russian and Chinese?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture
4726 pencils
SpankyThursday, December 22, 2011 - 13:16

I think that's the idea. You don't need to understand what they're saying to get that it's an ad for some type of language learning service. But still, I don't think it's a very strong idea. A poor mix of goofy and creepy.

kleenex's picture
15900 pencils
kleenexThursday, December 22, 2011 - 13:46

Great spot even without the subtitles...

Hadrons's picture
5644 pencils
HadronsThursday, December 22, 2011 - 13:54

well, gentlemen as educated & erudite as you undoubtedly are - it WORKS and that's all that matters at the end of the day.

Besides goofy, creepy humor sells. So there.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

new designer's picture
100 pencils
new designerFriday, December 23, 2011 - 08:24

not sure about the russian but i don't think that girl was speaking proper chinese.

Temple's picture
9453 pencils
TempleFriday, December 23, 2011 - 09:14

Good idea. The director's treatment could have been better.

guto_soares's picture
109 pencils
guto_soaresSunday, December 25, 2011 - 17:24

Works well, but for sure one small line at the end could help a lot.

khronos's picture
968 pencils
khronosWednesday, December 28, 2011 - 00:26

hahahahahah, i like it, that splurt of blood was a lil nasty though