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Hyundai Veloster: Death

Your rating: None Average: 7.8 (59 votes)

The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme.This commercial was meant to air on Dutch television, but unfortunately not approved by the Hyundai board. (They rated it as 'too shocking for our brand') We were allowed to spread it online however...

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Directors: Wouter Vanhaeren, TjerkJan Oord
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits:Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick Coster
Published: August 2011

10 Comments

morse's picture 8826 pencils
morse | Fri, 2011-08-19 10:08
8

Haha, very good demonstration of the product benefit.

What hath God wrought

artyduran's picture 1127 pencils
artyduran | Fri, 2011-08-19 10:15
3

Stupid spot (and not stupid as in cool stupid.)

sambuca's picture 1094 pencils
sambuca | Fri, 2011-08-19 10:27

why is she sitting in the rear?
senseless spot

atb2005's picture 13683 pencils
atb2005 | Fri, 2011-08-19 10:53
6

Reminds me of the Mercedes vs Death spot, which I am willing to believe inspired this new spot
http://www.youtube.com/watch?v=sFxcAHqnQDU

The difference is that the Mercedes spot was slick and amusing.

So this new spot is not really stupid. Perhaps the car's main (?) benefit is. Give me a car with 2 doors on each side please.

Shmeremy's picture 7 pencils
Shmeremy | Fri, 2011-08-19 11:13

So a woman is sitting in the back seat of a car, with no one in the front passenger seat, and the idiot boyfriend decides to stop in the middle of nowhere on a two lane road and drop her off? Yeah this is totally believable.

kleenex's picture 8416 pencils
kleenex | Fri, 2011-08-19 12:08
2

The whole ad sucks.

Temple's picture 7782 pencils
Temple | Sat, 2011-08-20 04:07

The ad sucks and so does the concept of a 3 door car.

Huub's picture 131 pencils
Huub | Sat, 2011-08-20 14:55
9

however.. hope for Flitzroy it has the potential to go viral.

nepotiums's picture 225 pencils
nepotiums | Mon, 2011-08-22 01:09

I like the ad. Plain, simple and humorous.

dynomite's picture 3 pencils
dynomite | Tue, 2011-08-23 14:51
3

Wondering how the spot will work in the UK ;-)

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