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The road less travelled

Agency: 
Published/Aired: 
November 2013
Description: 
Advertising Agency: Innocean, Australia
Director: Rich Lee
Creative Director: Scott Lambert
Copywriter: Matt Cramp
Art Director: Rua Perston
Executive Producers: Jonathon Samway, Nerissa Kavanagh
Visual Effects: Nick Ponzoni / Studio Blackbird
Sound Design: Simon Kane, Song Zu
Head of Broadcast: Tania Templeton

Comments (7)

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Highest Rated

Perkptar's picture
Perkptar
Activity Score 392

Load and clear, and impeccably produced.

Andrés Téllez V.
consumo|sentido

tirthomitro's picture
tirthomitro
Activity Score 2758

yuck!!

they showed me a picture & i laughed
dignity has never been photographed

danielchapman's picture
danielchapman
Activity Score 292

I'm interested in what the strategy was for this?

The proposition seems to be leveraging it towards risk taking young adults?

Otherwise, I'd suggest that it would have been a much stronger ad if they had the family clearly not liking the dangerous path, until they introduced the 'new way' as a shortcut. This is when the family cringes and takes the dangerous path because they don't want to leave their vehicle. That seems like a stronger and more clever proposition IMO.

Rob71's picture
Rob71
Activity Score 383

Very nice. Idea, production values. Well done IMO.

61designstreet's picture
61designstreet
Activity Score 247

Niceeeee. !

kleenex's picture
kleenex
Activity Score 43398

I will take the crappy roads.

faissalo's picture
faissalo
Activity Score 728

awesome

Nice init

Perkptar's picture
Perkptar
Activity Score 392

Load and clear, and impeccably produced.

Andrés Téllez V.
consumo|sentido

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