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Hyundai Sonata Hybrid: Anachronistic City

Advertising Agency: Innocean, Huntington Beach, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Senior Copywriter: Steve O'Brien
Senior Art Director: Tom Gibson
Agency Producer: Shelley Eisner
Head of Production: Will Woollett
Director: Jim Jenkins
Production Company: O Positive
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Director of Photography: Paul Laufer
Editorial: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzales
Music / Sound Design: Stimmung
Composer: Marc Bianchi
Sound Designer: Gus Koven
Producer: Ceinwyn Clark
Audio Post: Lime Studios
Mixer: Loren Silber
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Online / VFX: A52
VFX Supervisors: Patrick Murphy, Megan Meloth
Flame Artist: Jesse Monsour

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7 comments

mdb1974's picture
mdb1974
411 pencils

I like the message. Danger toward the end though with associating hyundai with the archaic tech.

dodi077's picture
dodi077
37 pencils

The tune is so Apple style...

Temple's picture
Temple
10138 pencils

somehow tired strategy "makes everything look outdated" etc etc, but nicely directed.

Glut's picture
Glut
3947 pencils

the idea of introducing something that makes other thing outdated is a little outdated.

RG's picture
RG
184 pencils

Idea is old; approach is fresh though.

RG

gaurk's picture
gaurk
37 pencils

Not feeling it. Using a bunch of different examples of old tech mixed with new tech is week. They should've picked one example and made an actual story of it, this lacks any kind of personality.

Abhilasha Thackur's picture
Abhilasha Thackur
30 pencils

super likw the mix and presentation of thought... small ili details were taken care :)

Abhilasha Thackur

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