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Hyundai Sonata: Bodypass

Advertising Agency: Innocean Worldwide, USA
Executive Creative Director: Jeff Spiegel
Art Director Robert Prins
Copywriter: Doug James
Exec Producer: Will Woollett
Sr. Producer: Arrow Kruse
Account Director: Liz Boone
Account Executives: Casey Nichols, Darcy Tokita
Director of Broadcasting Business: Barbara Schettino
Broadcast Business Manager: Margherite Ventrano
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Holly Vega
Producer: Rick Jarjoura
Editorial Company: Spotwelders
Producer: Marlo Baird
Editor: Brad Waskewich
Composers: Andrew Feltenstein, John Nau, Danny Dunlap
Animation/Graphics: Public VFX
Creative Director: Tony Smoller

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6 comments

Hibon's picture
Hibon
3731 pencils

3300 people to build a car ? No wonder cars are so expensive;-)... there is something nice about this TV ad.

Simple ideas are the best !

monsieurange's picture
monsieurange
520 pencils

Buena metáfora, pero se quedó corto.

Mandark's picture
Mandark
407 pencils

i love the line "build by 3300 quality experts". it's almost as good as 'hand built by robots". but they should have used a smaller number though. to make it more powerfull. this just sound almost like a joke.

"U think it's perfect?! Press delete and start again!"

xcreativity's picture
xcreativity
2374 pencils

love the copy, damn good!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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lucdesaulniers's picture
lucdesaulniers
1147 pencils

Am sorry, but for a while it looked like people that had made a deposit on the purchase of a chapter 11 car manufacturer trying to get a bit of it before final foreclosing... :-)

kagzmainah's picture
kagzmainah
631 pencils

hmmm...

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