Hyundai: Pipe Job

Advertising Agency: Innocean Worldwide, Europe
Chief Operating Officer: Johan Fourie
Chief Creative Officer: Jamie Colonna
Creatives: Mark Fiddes, Charity Charity
Director: Paul Gay
Producer: Tim Nun
DOP: Maje Zamojda
Editor: Adam Spivey
Post: Framestore
Sound: Factory
Music: Fatsegal


ivan's picture

Holly Brockwell advertising creative wrote her sad take on this ad:

Ivan Raszl, admin of AotW

hiitisme123's picture
53 pencils

Network BBDO did this exact ad about 15 years ago for Nissan and got into major trouble and were forced to pull it from awards. Supposedly the plan was to flight it only once in the middle of the night so that it qualified but the client was up that night and saw it.

I am however amazed at people constantly complaining about things they "have to" watch in ads, and yet everyone watches violence, murder and suicide out of their own free will in movies, series, books etc. I've known people personally that have had their houses broken into, and I know of people that have been killed as a result of it. And yet I don't blame what I see on TV. I don't write to Tarantino and tell him how distasteful his movies are. I don't understand the line that people draw in their heads? What is okay to show in a movie and not in an ad? Is it because they're trying to sell a car using suicide and you choose to vent all your anger in their direction? Do you not think Hollywood is a business? Do you not think directors get paid a shit load of money to kill people on screen? Why can they show such things and not offend people like this? Amour won the Palm d'or at Cannes last year and was widely praised but if that was in an ad can you imagine people's reactions?

Temple's picture
10353 pencils

The difference is that you are a guest in Tarantino's world (and a paying guest) while advertising is a guest in your world. And it should behave as a guest.

alausa's picture
1420 pencils

Presentation or exploitation? depends on the angle you're viewing it from.

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