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Hyundai: ix35 drive

The ad was created to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV's rear-view parking camera. The ease and confidence with which an ix35 driver can reverse is dramatized by an epic on- and off-road adventure, which culminates in a surprise ending that isn't too difficult to guess, after being told about the camera...

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Directors: Ross Chowles, Jonathan Beggs, Lucas van Vuuren
Art Director: Hayley de Vantier
Copywriter: Jonathan Warnke
Agency Producer: Colleen Christians
Group Account Director: Katie Dally
Account Manager: Isabella de Villiers
Production company: Golden Planes
Director: Porteus Xandau
Producer: Ruth de Vantier Chowles
Editor: Amy Daneel
Post Production: Stylus Group
Audio: Resonate
Composer: Black Keys
Published: April 2013

7 comments

certaintly's picture
certaintly
4056 pencils

very clever. very creative. nicely produced. fun. good job

CrackerJackWorks's picture
CrackerJackWorks
14731 pencils

fun.

kleenex's picture
kleenex
34540 pencils

I like.

monoliz's picture
monoliz
1326 pencils

everything is in its place. good

The Satterfield Agency's picture
The Satterfield...
4 pencils

Very nice! Memorable concept, but still clearly communicates the message. That combination is rare these days.

sacrilegend's picture
sacrilegend
2417 pencils

Massive applause to this team.

cwriter79's picture
cwriter79
855 pencils

Nice twist. Thought this was another boring car ad until the end.

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