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Hyundai Genesis: Clocks

Agency: Goodby Silverstein & Partners, USA
CD/Partner: Jeff Goodby
Art Director: Diko Daghlian
Copywriter: Brian Ahern
CD: Will McGinness
EP: Tod Puckett
Producer: MJ Otto

Prod Company: Anonymous Content
Director: Christian Loubek
Head of Production: Sue Ellen Clair
EP: Dave Morrison
Producer: Jessica Cooper Carlson
EP/Head of Commercials: Dave Morrison
Production Supervisor: Karen Waters
Commercial Coordinator: Jessica Lee
1st AD: Mike Topoozian
2nd AD: Kirk Rogers

Editorial: Spot Welders
Editor: Robert Duffy
Assistant Editor: Jeff Maynar
EP: David Glean
Producer(s): Carolina Wallace, Lisa English

Telecine: Rushes

Visual FX: Asylum
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
Bidding Producer: Mike Hanley
Production Coordinator: Diana Cheng
CG Supervisor(s): Jonah Hall, Andy Cochrane
Inferno Artist(s): Brad Scott, Stefan Smith, Miles Essmiller
3D Modeling: Greg Stuhl, Chad Fedmie, Lersak Bunupuradah
3D Tracking: Michael Lori, Eddie Offerman, Daniel Warom, and Tom Stanton
3D Lighting: Josh Hatton, Brian Bell, John Courte, Aaron Vest
FX Animator: Jeff Willette
Animator/Lighting: Andy Cochrane
FX Setup: Beatrice Lorenzo

Air Date: September 2008

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17 comments

Hibon's picture
Hibon
3731 pencils

I can see David Ogilvy in the kingdom of Gods smiling up there. You sure know why!!!!!

Simple ideas are the best !

SeanMartin's picture
SeanMartin

"We need to do something about that clock!" LOL -- yeah, I was thinking the same thing.

But this "benefit" raises a safety issue for me. If you cant hear anything outside, you're not aware of the environment in which you're driving, which makes *you* a road hazard.

Copy_Can's picture
Copy_Can

Oh, brother.

SeanMartin's picture
SeanMartin

Great comment, bud. Care to expand?

Copy_Can's picture
Copy_Can

Not really, you're a lost cause.

johnny_corvair's picture
johnny_corvair
42 pencils

Yup. Copy Can you're right. Sean Martin hasn't made any sense in any of his posts that I've read so far.

stitchy's picture
stitchy
779 pencils

hey SMARTY SEANMARTIN,
ppl pay so much money 2 get a quit car and it plays a big role in their choice,
still we didnt c any of ur MIGHTY AWESOME work!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow STITCHY, you're a bit ITCHY! Didn't get any this weekend?

SeanMartin's picture
SeanMartin

A "quit" car? A *quiet* car, maybe, but one that reduces outside noise to nothing at all? You guys can posture and preen all you want, but I'd still call that a road hazard.

And dont worry about my work, pumpkin. Instead, learn to spell, huh?

stitchy's picture
stitchy
779 pencils

hehehe
didn't c u writing it right SEANFARTIN' (i wrote that right) :)

OMaxweller's picture
OMaxweller
79 pencils

At 60 miles an hour the loudest noise in this new Hyundai comes from cheap brakes, an improper balanced alignment, and a re-manufactured steel engine.

JOKING!

This ad pays a great homage to Ogilvy. Very nice.

picopalqlea's picture
picopalqlea
999 pencils

QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!QUICKTIME!!!!!!!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

You might consider a computer update, pico

proscriptus's picture
proscriptus
114 pencils

Enough with the numbers. "It has uh hundred?" V/O is very weak in all of these. That's over-lookable when it's Donald Sutherland or other talent, but not when it's some schmuck off the street, which is, I presume, what you've got here.

--
DTA

Guest commenter's picture
Guest commenter

"it has uh hundred"? where did you get that? all i heard was "it has a hundred" and V/O is very well suited to the commercial. Come on. you are making as much nonsense as seanmartin.

nothing personal's picture
nothing personal

comment on ads.

avoid duds and their egos.

coz's picture
coz

I would rather buy a domestic luxury car then waste money on this atrocity. Hyundai made a huge mistake, not going after their target market, which was young-middle aged drivers. Those seeking a luxury car surely,as i would, go for a Japanese or European luxury car. Genesis=fail.kthxbye.

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