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Hyundai Genesis: Camera Tumble

Agency: Goodby Silverstein & Partners, USA
CD/Partner: Jeff Goodby
Art Director: Diko Daghlian
Copywriter: Brian Ahern
CD: Will McGinness
EP: Tod Puckett
Producer: MJ Otto

Prod Company: Anonymous Content
Director: Christian Loubek
Head of Production: Sue Ellen Clair
EP: Dave Morrison
Producer: Jessica Cooper Carlson
EP/Head of Commercials: Dave Morrison
Production Supervisor: Karen Waters
Commercial Coordinator: Jessica Lee
1st AD: Mike Topoozian
2nd AD: Kirk Rogers

Editorial: Spot Welders
Editor: Robert Duffy
Assistant Editor: Jeff Maynar
EP: David Glean
Producer(s): Carolina Wallace, Lisa English

Telecine: Rushes

Visual FX: Asylum
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
Bidding Producer: Mike Hanley
Production Coordinator: Diana Cheng
CG Supervisor(s): Jonah Hall, Andy Cochrane
Inferno Artist(s): Brad Scott, Stefan Smith, Miles Essmiller
3D Modeling: Greg Stuhl, Chad Fedmie, Lersak Bunupuradah
3D Tracking: Michael Lori, Eddie Offerman, Daniel Warom, and Tom Stanton
3D Lighting: Josh Hatton, Brian Bell, John Courte, Aaron Vest
FX Animator: Jeff Willette
Animator/Lighting: Andy Cochrane
FX Setup: Beatrice Lorenzo

Air Date: September 2008

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3 comments

SeanMartin's picture
SeanMartin

Oh look! A commercial showing a car going really fast on a curved track, and it took ALLLLL those people to make it happen!

C'mon. This is nothing new. It's a tired cliche. Cant we just retire it and put it out of its misery? Or is this only way ad agencies know how to sell cars anymore?

sp101's picture
sp101
137 pencils

Not great but ok. Like the speaker voice though.

SWReedy's picture
SWReedy
30 pencils

so tired of seeing car ads like these.

I'm pretty sure, however, that this is a case in which the client pushed the lame idea forward.

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