Hyundai Azera: Jewel

Advertising Agency: Jupiter Drawing Room, Cape Town, South Africa
Agency Producer: Ruth Chowles
Creative Director: Gareth McPhearson
Copywriter: Dave Topham
Art Director: Gareth McPhearson
Director: Miles Goodall
Director of Photography: Miles Goodall
Production Co & City: Suburban, Johannesburg
Producer: Janine Van Assen


satrianee's picture
3748 pencils

That expensive eh? :)

germanhudders's picture
336 pencils

Definitely a degree of luxury is their message

Mike Max's picture
Mike Max
11 pencils

Kinda bring down the effect of luxury when the copy says "it's just a car".

So much anticipation were built up with reference to pearl (just a sand), diamond(just a rock) and gold(just a metal).
I thought the car should be credit one notch above them.

Just my 2 cents worth~

D Jaaaaaaaaaaaz's picture
D Jaaaaaaaaaaaz
14 pencils

agree with Mirikuaro

ijv v mvj jmvmj mxvj g;df v;mmv nvnfjwejfp

u2u2xxx's picture
10 pencils

i like this concept

Shingo's picture
406 pencils

this is a very nice concept except 1 thing.. it's just a car withdraw the expensive thing in the ad..

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