Huggies Diapers: Love the Joy Ride

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Bridget Johnson
Copywriter: David Kreuger
Art Director: Marion Bryan
Agency Producer: Debbie Dannheisser
Production Company: Stink
Executive Producer: Daniel Bergmann
Producer: Molly Pope
Director: Christian Bevilacqua
DoP: Federico Alfonzo
Editor: Al Sinclair @ Trim Editing
Post Production: Mainframe, London


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think it lacks some communication but great production =)

Guest's picture

Great production... mom's will love this ad.

Guest's picture

A smart and relatable metaphor for parenting little kids. Nice execution, too. But why do I find it hard to believe that Grizzly Bear sold their song to shill nappies?

Nat Guy's picture
Nat Guy
8 pencils

New, young, hipster parenthood = fun and occasionally a little scary. And re: fun: having fun with your kid is, well, fun and is the core message. Simple. And works. Indie pop and the not-everything-is-happy-roses art direction help target it well with the young, hipster first-time parents... both moms and dads. It actually targets dads too which isn't always the case in this space.

atb2005's picture
13567 pencils

Nicely done. Very likable.

pucini dog's picture
pucini dog
72 pencils

Nice concept.
It resembles a lot a Rexona campaign from Argentina, but it's nice.

Hibon's picture
3736 pencils

Very nice campaign..."Brian must be proud of Bridget".

Simple ideas are the best !

Log in or register to post comments