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HSBC: Responsibility

Your rating: None Average: 7.3 (33 votes)

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Art Director: Mark Norcutt
Copy Writer: Laurence Quinn
TV Producer: Doug Wade
Planner (creative agency): Orlando Hooper-Greenhill
Global Director in Charge: Joseph Petyan
Account Director: Tanya Hamilton-Smith
Media agency: Mindshare
Media planner: Alan Weetch
Director: Frederic Planchon
Production Company: Academy
Editor: Sam Rice-Edwards at The Assembly Rooms
Sound: 750mph
Exposure: BBC World, Discovery, National Geographic Channel, Sky News, in flight media for Tam, Aeromexico, Qantas, Cathay Pacific, British Airways, Emirates, American Airlines, Virgin Atlantic, Singapore Airlines, Air Canada

6 Comments

ivan's picture
ivan | Sun, 2009-09-20 21:20
10

Make sure to check out the other HSBC ad from this series titled Integrity.

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2009-09-21 01:20

Against beautiful idea from HSBC

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

picntype's picture 148 pencils
picntype | Mon, 2009-09-21 05:45

Beautiful. nicely filmed, superb BG score..

opposite of u's picture 305 pencils
opposite of u | Mon, 2009-09-21 06:30

nice score

Guest's picture
Guest | Tue, 2009-09-22 16:53

Hum.... muito bom

Guest's picture
Guest | Fri, 2009-09-25 07:41

What about all the poor fish that also died??

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