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HSBC: Foundation

Advertising Agency: BatesAsia, Hong Kong
Executive Director: Almond Lam
Creative Director: Terry Tsang
Art Directors: Hoi Hau, Anna Chung
Copywriter: Rachel Lo
Director: Alfred Hau / Offlohi
Special Effect: La Huella
Aired: January 2011

9 comments

morse's picture
morse
16466 pencils

Not as good as other HSBC ads. Nice effects.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roshan Quintus's picture
Roshan Quintus
669 pencils

absolutely superb effects. nice film.

bite me

mmackinven's picture
mmackinven
1608 pencils

The VO sounds like Mohinder Suresh from Heroes lol

Marlus Lau's picture
Marlus Lau
1807 pencils

Too bad it's done by the Metro Madrid. Even the piano songs...c'mon!

http://www.youtube.com/watch?v=8_97DelYEVc

Sdb's picture
Sdb
1364 pencils

May be it was hard to execute it in other ways, but this one isn't brilliant!

Temple's picture
Temple
10552 pencils

I see cheesy bank voiceover is a universal plague.

CuriousPencil's picture
CuriousPencil
4227 pencils

Even without the blatant Metro 'inspiration', this is no more than an SFX circlej*rk. There is absolutely no need for the underground POV, none - this spot is a wallpapered sewer: looks pretty, smells like sh*t.

puppiepoppy's picture
puppiepoppy
1636 pencils

Agreed with CuriousPencil!

It's just a sfx jerk off. Having an underground POV doesn't make it a good commercial. Just some typical crappy tvc from HK.

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