HP TouchSmart PC: Maestro

Your browser is not able to display this multimedia content.

Problems viewing videos?
Download latest Flash Player

Advertising Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman / Creative Director: Rich Silverstein
Creative Directors: Rick Condos, Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter

Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick, Psyop
Executive Producers: Angela Bowen, Neysa Horsburgh
Producers: Sara Mills, Blythe Dalton, Luisa Murray
Associate Producer: Tarun Charaipotra
Lead Flame Artists: Jamie Scott, Aska Otake
Flame Artists: Tim Farrell, Peter Amante, Joe Wenkoff
Technical Directors: Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita
Animation: Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin, Andy Hara
R&D: Andreas Gebhardt
Lighting: Andy Hara
Tracking: Joerg Liebold, Jeen Lee, Chris Hill, Steven Hill
Roto: Leslie Chung, David Marte, Alejandro Monzon
Design: Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders Jake Sargent, Ron Kurwin
Storyboards: Josh Wiesenfeld
Editors: Cass Vanini, Brett Goldberg, Brett Nicholetti

Director of Photography: Crille Forsbaerg
Line Producer: Michael Schlenker

Final Music: Sejong Soloists
Vivaldi's Four Seasons, Summer
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Executive Producer: Scott Ganary

Air Date: June 23, 2008

Your rating: None Average: 7.5 (26 votes)

Comments

Submitted by Prof on Tue, 2008-07-15 02:08.

FUCKING WOW!

but they had their share of "Minority Report" ;)

I like the line too "Now the computer is personal again"

good structure, sick art, cannes?

NatalieM's picture
Submitted by NatalieM on Wed, 2008-07-16 09:59.

Great piece. Fluid and vibrant. Makes me want to try this product today!

-Natalie
www.topolewski.net

Submitted by j2mango on Tue, 2008-07-15 02:15.

the executions festival

Submitted by floydeepurple on Tue, 2008-07-15 03:03.

splendid execution! (but yes, borrowed a lil from Minority Report)

Submitted by roman-schwienba... on Tue, 2008-07-15 03:32.

the music the music i love the music

miko1aj's picture
Submitted by miko1aj on Tue, 2008-07-15 03:37.

borrowed, not borrowed – it's linked in the product benefit. Of course it reminds Tom Cruise's activities, but so what – it's all about new way of approach to the computer as a tool (or rather toy). And music – yes – i wonder why Vivaldi?

komeketo's picture
Submitted by komeketo on Tue, 2008-07-15 04:03.

fucking awesome!! beautiful 9 out of 10

Submitted by Khandakhulu on Tue, 2008-07-15 04:27.

That gave me the "WOW" effect, well done

"If you're being chased by a police dog, try not to go through a tunnel, then on to a little seesaw, then jump through a hoop of fire. They're trained for that."

Submitted by Davosk on Tue, 2008-07-15 05:04.

Very WOW.

Submitted by creativearmy on Tue, 2008-07-15 05:41.

Good Approach

Funky_Frogii's picture
Submitted by Funky_Frogii on Tue, 2008-07-15 06:51.

awesome work..............am loving it.

love anything creative
http://addot.blogspot.com/

Submitted by iT-iS-i on Tue, 2008-07-15 06:52.

Wow, another good looking blonde, with no brains...

Add insult to injury then burn the candle at both ends.

Submitted by apseudobeing on Tue, 2008-07-15 23:48.

totally

Funky_Frogii's picture
Submitted by Funky_Frogii on Tue, 2008-07-15 06:52.

love all the ads of hp........just great.....

love anything creative
http://addot.blogspot.com/

thirty6chambers's picture
Submitted by thirty6chambers on Tue, 2008-07-15 06:56.

now THAT'S a product demonstration.

Submitted by andré ™ on Tue, 2008-07-15 07:48.

Defiantly it took a lot of work, and that's what you get it from; very good job.

Specially like the ending, very well directed.

Submitted by mith85 on Tue, 2008-07-15 09:34.

That was pretty amazing - love the maestro analogy. Looks like it took ages to make. Great job!

Ghandour's picture
Submitted by Ghandour on Tue, 2008-07-15 10:27.

Wow..its really awesome!!

Submitted by sis29 on Tue, 2008-07-15 11:14.

I like it very much, it looks like Disney Fantasy (scene with brooms and mickey mouse with the magician)

Submitted by pablito_el_del_... on Tue, 2008-07-15 14:53.

wow! awesome!! but i stick to my mac.

Submitted by Frits Harkema on Tue, 2008-07-15 13:44.

GS&P are really doing great stuff lately. This is impressive,

Submitted by XL on Tue, 2008-07-15 14:21.

This is amazing. It's the best one of the series that they've ever done. Kudos to all involved.

No kudos, though, for whomever it was that chose the tagline typeface. It looks too much like Tim Burton's A Nightmare Before Christmas to me. And, sadly, that's all I can think about every time I see it.

Submitted by Age on Tue, 2008-07-15 16:43.

Wow. Well done.

Age
www.propagandopropaganda.blogspot.com

Submitted by samuelcarlos on Wed, 2008-07-16 06:03.

Wow. Amazing. You won't be switching channels during that.

pindaro's picture
Submitted by pindaro on Wed, 2008-07-16 08:41.

pure beauty.

Submitted by vijayan on Wed, 2008-07-16 22:22.

Wow. Amazing.

Farfa's picture
Submitted by Farfa on Fri, 2008-07-18 06:21.

WOW

Submitted by LTFournier on Fri, 2008-07-18 22:19.

AMAZING. I just wish apple had made it...

Submitted by troika02 on Sat, 2008-07-19 03:51.

yeah, exactly had the same feeling. still, a lovely work.:)

Submitted by mith85 on Sat, 2008-07-19 16:00.

I actually think that's one of the best things about it. Apple's clean, white and simple, whereas this is dark and dramatic.

Submitted by hatxi83 on Sat, 2008-07-19 11:21.

very cool, well done man

Submitted by des on Sun, 2008-07-20 05:06.

wow!

Submitted by Mai_Maged on Sun, 2008-07-20 08:33.

Fantastic ad .creative and very simple .
amazing graphics ..

Submitted by EvilSquall on Mon, 2008-07-21 05:39.

Every supernerd's fantasy.

Submitted by lexter17 on Mon, 2008-07-21 15:24.

burner!

Submitted by Naux71 on Tue, 2008-07-22 21:07.

axaxxxxxxxxxxx! wowww
very gr8! no pen can express my emotion.