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HP TouchSmart PC: Maestro

Advertising Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman / Creative Director: Rich Silverstein
Creative Directors: Rick Condos, Hunter Hindeman
Art Director: Andre Massis
Copywriter: Jordan Kramer
Executive Producer: Cindy Fluitt
Producer: Todd Porter

Production Company: Psyop, Los Angeles
Directors: Todd Mueller, Kylie Matulick, Psyop
Executive Producers: Angela Bowen, Neysa Horsburgh
Producers: Sara Mills, Blythe Dalton, Luisa Murray
Associate Producer: Tarun Charaipotra
Lead Flame Artists: Jamie Scott, Aska Otake
Flame Artists: Tim Farrell, Peter Amante, Joe Wenkoff
Technical Directors: Jeffrey Dates, Dave Barosin, Ted Kotsadtis, Todd Akita
Animation: Jason Vega, Gerald Ding, Jeff Lopez, Kittly Lin, Andy Hara
R&D: Andreas Gebhardt
Lighting: Andy Hara
Tracking: Joerg Liebold, Jeen Lee, Chris Hill, Steven Hill
Roto: Leslie Chung, David Marte, Alejandro Monzon
Design: Zoe Wishart, Lutz Vogel, Jon Saunders, Chris Saunders Jake Sargent, Ron Kurwin
Storyboards: Josh Wiesenfeld
Editors: Cass Vanini, Brett Goldberg, Brett Nicholetti

Director of Photography: Crille Forsbaerg
Line Producer: Michael Schlenker

Final Music: Sejong Soloists
Vivaldi's Four Seasons, Summer
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Executive Producer: Scott Ganary

Air Date: June 23, 2008

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39 comments

Prof's picture
Prof
1453 pencils

FUCKING WOW!

but they had their share of "Minority Report" ;)

I like the line too "Now the computer is personal again"

good structure, sick art, cannes?

Quite really.

NatalieM's picture
NatalieM
1687 pencils

Great piece. Fluid and vibrant. Makes me want to try this product today!

j2mango's picture
j2mango
534 pencils

the executions festival

floydeepurple's picture
floydeepurple
349 pencils

splendid execution! (but yes, borrowed a lil from Minority Report)

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

the music the music i love the music

miko1aj's picture
miko1aj
3097 pencils

borrowed, not borrowed – it's linked in the product benefit. Of course it reminds Tom Cruise's activities, but so what – it's all about new way of approach to the computer as a tool (or rather toy). And music – yes – i wonder why Vivaldi?

EscolaElisava's picture
EscolaElisava
106 pencils

fucking awesome!! beautiful 9 out of 10

Khandakhulu's picture
Khandakhulu
17 pencils

That gave me the "WOW" effect, well done

Davosk's picture
Davosk
4833 pencils

Very WOW.

creativearmy's picture
creativearmy
24 pencils

Good Approach

funky_frogii's picture
funky_frogii
2538 pencils

awesome work..............am loving it.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

iT-iS-i's picture
iT-iS-i
1721 pencils

Wow, another good looking blonde, with no brains...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

consolidated.db's picture
consolidated.db
539 pencils

totally

funky_frogii's picture
funky_frogii
2538 pencils

love all the ads of hp........just great.....

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

thirty6chambers's picture
thirty6chambers
1464 pencils

now THAT'S a product demonstration.

andré ™'s picture
andré ™
144 pencils

Defiantly it took a lot of work, and that's what you get it from; very good job.

Specially like the ending, very well directed.

mith85's picture
mith85
242 pencils

That was pretty amazing - love the maestro analogy. Looks like it took ages to make. Great job!

Ghandour's picture
Ghandour
24 pencils

Wow..its really awesome!!

jencaldwell's picture
jencaldwell
8 pencils

I like it very much, it looks like Disney Fantasy (scene with brooms and mickey mouse with the magician)

Jen

Ad_Man's picture
Ad_Man
828 pencils

wow! awesome!! but i stick to my mac.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Frits Harkema's picture
Frits Harkema
713 pencils

GS&P are really doing great stuff lately. This is impressive,

XL's picture
XL
214 pencils

This is amazing. It's the best one of the series that they've ever done. Kudos to all involved.

No kudos, though, for whomever it was that chose the tagline typeface. It looks too much like Tim Burton's A Nightmare Before Christmas to me. And, sadly, that's all I can think about every time I see it.

Age's picture
Age
74 pencils
samuelcarlos's picture
samuelcarlos
110 pencils

Wow. Amazing. You won't be switching channels during that.

pindaro's picture
pindaro
526 pencils

pure beauty.

vijayan's picture
vijayan
3 pencils

Wow. Amazing.

Farfa's picture
Farfa
97 pencils

WOW

LTFournier's picture
LTFournier
64 pencils

AMAZING. I just wish apple had made it...

troika02's picture
troika02
212 pencils

yeah, exactly had the same feeling. still, a lovely work.:)

mith85's picture
mith85
242 pencils

I actually think that's one of the best things about it. Apple's clean, white and simple, whereas this is dark and dramatic.

hatxi83's picture
hatxi83
25 pencils

very cool, well done man

des's picture
des
147 pencils

wow!

Mai_Maged's picture
Mai_Maged
123 pencils

Fantastic ad .creative and very simple .
amazing graphics ..

EvilSquall's picture
EvilSquall
35 pencils

Every supernerd's fantasy.

lexter17's picture
lexter17
27 pencils

burner!

Naux71's picture
Naux71
16 pencils

axaxxxxxxxxxxx! wowww
very gr8! no pen can express my emotion.

Guest's picture
Guest

crazy gud ...

sielo's picture
sielo
45 pencils

Oh God!!!!!!!! I don't know as much adjectives in English as I need for leaving a comment............. Ahh

Paula M2R's picture
Paula M2R
11 pencils

uuufff muy bien hecho

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