HP: Burton
Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman/Partner: Rich Silverstein
CD/Partner: Steve Simpson
Group CD: Margaret Johnson
ACD: Barton Corley
Art Director: Peter Conolly
Executive Broadcast Producer: Josh Reynolds
Broadcast Producer: Todd Porter
Prod Company: RSA Films, Inc.
Director: Jake Scott
President: Jules Daly
EP: Fran McGivern
Producer: David Mitchell
Post/Effects: Asylum
Visual Effects Supervisor: Paul O’ Shea
CG Supervisor: Jonah Hall
Executive Producer: Michael Pardee
Producer: Mark Allen Kurtz
Production Coordinator(s): Chris Tuason, Steven Poulsen
CG Producer: Jeff Werner
Editorial: Cosmo Street
Editor: Katz Ushio
Producer: Jerry Sukys
Visual effects: Asylum
Inferno:
Miles Essmiller
3D:
Yama Yamashita - Lighting and Animation
Stu Mintz - Lighting and Animation
Chris Romano - Animator
Marion Spates - Lead Lighter
Michael Lori - Lead Tracker
Genny Yee - Tracker
Eddie Offermann - Tracker
Devin Fairbairn - Tracker
Andrew Cochrane - Tracker
Tom Stanton - Tracker
Roto:
Huey Carroll - Roto
John Brennick - Roto
Deke Kincaid - Roto
James Lee - Roto
Scott Baxter - Roto
Junko Schugardt - Roto

5 comments
With such a great subject matter to write to, it was a really disappointing result. The dialogue was so forced and cliché.
Has to be the biggest cast since Lawrence of Arabia, waste of money and it seems too many cooks, get over yourselves wankers
You know, I was actually forced to view these ads on Reuters or was it the BBC website just before the videos. I remember thinking that the ad is at best vague even after several repetitions. Is it a case of too many cooks? http://upthechimney.blogspot.com
Yeah... "but then we found a way" as the last line? Great, would you care to clarify what you did and how HP helped you do it? Thanks.
I actualy thought this ad was pretty cool. Yes, the dialogue was a little forced but then, they're trying to tell the story of a businessman here, not a real actor. Can't argue with how it looks tho