Hot Wheels: Hot Wheels for Real
This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience.
Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative
17 Comments
all the new hotwheels stuff has a touch of EPIC
most def has epic all over it... simple yet beautiful
Why is this kid in the middle of the desert in the first place? And why did that real car only do laps on some weird'ish platform? I wanna see jumps, lookings, eexpploosions.
http://jackmancer.com/
http://twitter.com/jackmancer/
this is your man
http://youtu.be/yHLgeNqjrYw
Hehe nice, c'mon isn't that what Hotwheels are about? As a kid you wanna imagine explosions and cars flying through the air ;p not creating circles in the sand like a girl;p
http://jackmancer.com/
http://twitter.com/jackmancer/
You're correct and I totally agree with you.
Could've been done so much better. And it missed out on that little insight which makes it all, as you mentioned above.
Good try, though...
good stuff
- @mbi
Nice!
touching
http://www.7gadgets.com
I thought it was boring.
The kid in me was not thrilled in any way.
go 80s! go america!
www.tommasoguerra.com
Think the clue might be in the explatext beneath: "This is the first global brand equity spot...", the sun[rise/set] backdrop, the slow start, have the hallmarks of the slow shark in Jaws. This was/is a [new] beginning. Had my 80s self going a bit pitterpatter heartstrings. Obviously the start of a continuing set, a nice long-game campaign if ever I saw.
CP, ive missed your "Alpha" commentary, nice to see you back
to me not the greatest of ads.
No concept,no fantasy,plus is referred to kids that seems to me so unfair.The kind of ad that has nothing to say.Just a kid feelings teaser.Toys ads should be referred to parents and illustrate them the benefits etc.
Woooow this is... this is... this is a really expensive ad.
Great!