Hot Wheels: Hot Wheels for Real

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience.

Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative

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17 comments

1666 pencils

Ron BurgundyMonday, June 6, 2011 - 23:03

all the new hotwheels stuff has a touch of EPIC

9 pencils

BrattstarTuesday, June 7, 2011 - 01:03

most def has epic all over it... simple yet beautiful

6928 pencils

Jaap GrollemanTuesday, June 7, 2011 - 01:42

Why is this kid in the middle of the desert in the first place? And why did that real car only do laps on some weird'ish platform? I wanna see jumps, lookings, eexpploosions.

http://jackmancer.com/
http://twitter.com/jackmancer/

1666 pencils

Ron BurgundyTuesday, June 7, 2011 - 05:00

this is your man

http://youtu.be/yHLgeNqjrYw

6928 pencils

Jaap GrollemanTuesday, June 7, 2011 - 07:28

Hehe nice, c'mon isn't that what Hotwheels are about? As a kid you wanna imagine explosions and cars flying through the air ;p not creating circles in the sand like a girl;p

http://jackmancer.com/
http://twitter.com/jackmancer/

13048 pencils

Nike DieselTuesday, June 7, 2011 - 10:28

You're correct and I totally agree with you.
Could've been done so much better. And it missed out on that little insight which makes it all, as you mentioned above.
Good try, though...

261 pencils

ambareeshaTuesday, June 7, 2011 - 03:43

good stuff

- @mbi

234 pencils

EdozTuesday, June 7, 2011 - 05:32

Nice!

1079 pencils

gadgetsTuesday, June 7, 2011 - 08:46

touching

1164 pencils

abakeTuesday, June 7, 2011 - 11:25

I thought it was boring.
The kid in me was not thrilled in any way.

27 pencils

io@tommasoguerra.comTuesday, June 7, 2011 - 11:28

go 80s! go america!

www.tommasoguerra.com

4317 pencils

CuriousPencilTuesday, June 7, 2011 - 12:52

Think the clue might be in the explatext beneath: "This is the first global brand equity spot...", the sun[rise/set] backdrop, the slow start, have the hallmarks of the slow shark in Jaws. This was/is a [new] beginning. Had my 80s self going a bit pitterpatter heartstrings. Obviously the start of a continuing set, a nice long-game campaign if ever I saw.

1666 pencils

Ron BurgundyTuesday, June 7, 2011 - 17:15

CP, ive missed your "Alpha" commentary, nice to see you back

15790 pencils

kleenexTuesday, June 7, 2011 - 13:15

to me not the greatest of ads.

3 pencils

Floyd HansenTuesday, June 7, 2011 - 13:29

No concept,no fantasy,plus is referred to kids that seems to me so unfair.The kind of ad that has nothing to say.Just a kid feelings teaser.Toys ads should be referred to parents and illustrate them the benefits etc.

494 pencils

VingyTuesday, June 7, 2011 - 16:51

Woooow this is... this is... this is a really expensive ad.

71 pencils

mikey mugambiWednesday, June 8, 2011 - 01:03

Great!

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