Hot Wheels: Hot Wheels for Real

This is the first global brand equity spot in the history of the brand that was designed to work against the core demo while also connecting with an older audience.

Advertising Agency: Mistress, Los Angeles, USA
Agency Producer: Kay Lynn Dutcher
Production Company: Bandito Brothers
Executive Producer: Jeff Rohrer
Producer: Ryan Slavin
Director: Mike "Mouse" McCoy
D.O.P: Dean Mitchell
Cameraman: Mike Svitak
Editor: Jeff Tober
Editing Company: Bandito Brothers
Music: Beacon Street Studios / Composed Track
Sound Design: Lime Studios
Post Production: Bandito Brothers
SFX: Cantina Creative

June 2011


Ron Burgundy's picture
Ron Burgundy
1634 pencils

all the new hotwheels stuff has a touch of EPIC

Brattstar's picture
9 pencils

most def has epic all over it... simple yet beautiful

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Why is this kid in the middle of the desert in the first place? And why did that real car only do laps on some weird'ish platform? I wanna see jumps, lookings, eexpploosions.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

this is your man

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hehe nice, c'mon isn't that what Hotwheels are about? As a kid you wanna imagine explosions and cars flying through the air ;p not creating circles in the sand like a girl;p

Nike Diesel's picture
Nike Diesel
13431 pencils

You're correct and I totally agree with you.
Could've been done so much better. And it missed out on that little insight which makes it all, as you mentioned above.
Good try, though...

ambareesha's picture
253 pencils

good stuff

- @mbi

Edoz's picture
271 pencils


gadgets's picture
1063 pencils


abake's picture
1264 pencils

I thought it was boring.
The kid in me was not thrilled in any way.'s picture
27 pencils

go 80s! go america!

CuriousPencil's picture
4225 pencils

Think the clue might be in the explatext beneath: "This is the first global brand equity spot...", the sun[rise/set] backdrop, the slow start, have the hallmarks of the slow shark in Jaws. This was/is a [new] beginning. Had my 80s self going a bit pitterpatter heartstrings. Obviously the start of a continuing set, a nice long-game campaign if ever I saw.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

CP, ive missed your "Alpha" commentary, nice to see you back

kleenex's picture
40638 pencils

to me not the greatest of ads.

Floyd Hansen's picture
Floyd Hansen
3 pencils

No concept,no fantasy,plus is referred to kids that seems to me so unfair.The kind of ad that has nothing to say.Just a kid feelings teaser.Toys ads should be referred to parents and illustrate them the benefits etc.

Vingy's picture
474 pencils

Woooow this is... this is... this is a really expensive ad.

mikey mugambi's picture
mikey mugambi
69 pencils


Log in or register to post comments