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Comments (16)

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Highest Rated

supersupergirl's picture
supersupergirl
Activity Score 294

words of hope... fantastic... hope it wins... simple idea, simple execution... congrats guys...

jingwei's picture
jingwei
Activity Score 150

Wow I actually really really like this. Great Idea and writing.

Jeff Ng's picture
Jeff Ng
Activity Score 137

I like this, simple but precise,and makes me feel the victim's feeling.

Blue's picture
Blue
Activity Score 41

winner...

scarfinati's picture
scarfinati
Activity Score 843

Yeah but im reading the bad stuff and hearing the good. How does that make me feel what illiterate people feel?

Had to watch it three times and I think its still confusing...

andrej dwin's picture
andrej dwin
Activity Score 937

NO ONE, let me repeat it: not a single person, will read what's on the screen of a TV during an ad break if at the same time a voice seems to be saying it.
this doesn't work at all. especially since it starts with the super and VO being the same.

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Kilkenny's picture
Kilkenny
Activity Score 360

Interesting idea. It is a little hard to follow though.

Salet's picture
Salet
Activity Score 288

Really, hard to follow? Really, no one will read this? I don't know what you guys are basing your assumptions on, but they seem a bit skewed. The only fault with this ad is that it's really average. It's probably something I would do if my boss dropped a charity spot in my lap that was due in a couple hours.

microphine's picture
microphine
Activity Score 36

sooooo cool!
very nice solution to make a copy ad for both illiterates and literates.

chapeau!

Mans F's picture
Mans F
Activity Score 30

Like it.
Es la clase de peli que cuando la veo en el shortlist digo mmmm hay mejores.
Pero está muy bueno el recurso.

gmint7's picture
gmint7
Activity Score 2683

:::J:::
i have to replay to appreciate the copy..
dumb people get it..
smart people get it..
it should work..
brilliant! (said "gooode!")

:::J:::

liar's picture
liar
Activity Score 384

yes it's cool, but how many people will read it and listen to it at the same time. they'll all assume it's the same thing.

Tincho's picture
Tincho
Activity Score 1093

I really liked it, and there´s no obligation to read or hear the hole thing --> you will understand the first part ("some people have problems with reading") and the last one ("help us"), and in the middle you will feel what any of them feel when they cant follow a simple text.

KEEP IT SIMPLE.

ad pedant's picture
ad pedant
Activity Score 58

i think it's great but it does require a way-above-avergae engagement from the audience... not so sure if this ad will achieve that but i like the thinking a lot

klaussnow's picture
klaussnow
Activity Score 1675

this is fantastic, reminds me of that other scrolling text ad that reverses some weeks back, am-A-zing!

... its already been done...

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

I guess in quebec people read french better.

Dalbir
www.AdOfDaMonth.com

supersupergirl's picture
supersupergirl
Activity Score 294

words of hope... fantastic... hope it wins... simple idea, simple execution... congrats guys...

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