What it isn’t

April 2011
Advertising Agency: RPA, USA

Senior V.P., Executive Producer: Gary Paticoff

Producer: Jennifer Weinberg

Senior V.P., Group Creative Director: Jason Sperling

V.P. Creative Director: Chuck Blackwell

Assoc. Creative Director / Copywriter: Ken Pappanduros

Senior Art Director: Hobart Birmingham

Copywriter: Perrin Anderson

Brand Communications Manager: Rose McRitchie

Senior Account Executive: Emma Giorgi

Production Company: Motion Theory

Directors: Mathew Cullen, Chris Riehl

Executive Producer: Javier Jimenez

Line Producer: Anna Joseph

Director of Photography: Mike Fitzmaurice

VFX Company: Mirada

Creative Director: Mathew Cullen

Art Director: Chris Riehl

Director of VFX: John Fragomeni

Post Producer: Scott Boyajan

Designer / Animators: Thomas Kurniady, Jose Hernandez

On-Set Digital Fx Supervisor: Marion Spates

Compositors: Andrew Ashton, Marion Spates, Chase Bickel, Brett Reyenger, Peter Sidoriak,

Tracking: Colin Cromwell, Jared Sanders

Rotoscope Artists: Elissa Bello, Zac Chowdhury, Megan Gaffney, Carlos Rosario, Jackie Shibles, Midori Witsken

Flame Artists: Danny Yoon, Duy Nguyen

Production Manager / HR Director: Tina Van Delden

Production Assistant: Michael Ross

Editorial Company: Mirada

Editor: Mike Merkwan

Assistant Editor: Jeff Aquino, Rigoberto Madrigal

Comments (12)

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Highest Rated

Beamen's picture
Activity Score 225

Too long and I dislike ads for cars that compare things that've nothing to do with a car!

Oblabla's picture
Activity Score 298

i find it rubbish. it tries to be emotional but it ISN'T and the copy is very poor. I'm quite disappointed with honda... I've seen way better!

sirvan's picture
Activity Score 29860

I liked it. Different.


"I love some things, and don't love some other things."

JeffP's picture
Activity Score 810

It's not much

Prof's picture
Activity Score 1449

man this is bad. trying so hard to appeal to youngsters with this garbage music and cute editing. the isnt is pointless and confusing. there is no concept behind it, you can say whatever you want. and even if there were a half assed one, it would be beyond weak. the copy is just plain sad. i really hope 99% of it was stock footage, or else you spent a lot of $$$ on useless junk.

Quite really.

dadada's picture
Activity Score 1720


Everybody is creative, be yourself.

everartz's picture
Activity Score 7609

if (what isn't ) + (what is ) = (√ honda what is) + (what isn't - what is) ==> honda is what the hell??

| Everartz |

kleenex's picture
Activity Score 44095

You nailed it....

AdBuzzer's picture
Activity Score 1174

I'm sorry but all the film I was awaiting some compelling statement what Honda actually is and all I got was a slick packshot with some rubbish copy.

F.Abboud's picture
Activity Score 218

Oblabla said it well! It is Rubbish, a different rubbish!

Dr_Mudler's picture
Activity Score 171

waste of clients money

-The Color of Life Depends on You-

Glut's picture
Activity Score 3935

so bad, really bad

Beamen's picture
Activity Score 225

Too long and I dislike ads for cars that compare things that've nothing to do with a car!