Honda: What it isn’t

Advertising Agency: RPA, USA

Senior V.P., Executive Producer: Gary Paticoff

Producer: Jennifer Weinberg

Senior V.P., Group Creative Director: Jason Sperling

V.P. Creative Director: Chuck Blackwell

Assoc. Creative Director / Copywriter: Ken Pappanduros

Senior Art Director: Hobart Birmingham

Copywriter: Perrin Anderson

Brand Communications Manager: Rose McRitchie

Senior Account Executive: Emma Giorgi

Production Company: Motion Theory

Directors: Mathew Cullen, Chris Riehl

Executive Producer: Javier Jimenez

Line Producer: Anna Joseph

Director of Photography: Mike Fitzmaurice

VFX Company: Mirada

Creative Director: Mathew Cullen

Art Director: Chris Riehl

Director of VFX: John Fragomeni

Post Producer: Scott Boyajan

Designer / Animators: Thomas Kurniady, Jose Hernandez

On-Set Digital Fx Supervisor: Marion Spates

Compositors: Andrew Ashton, Marion Spates, Chase Bickel, Brett Reyenger, Peter Sidoriak,

Tracking: Colin Cromwell, Jared Sanders

Rotoscope Artists: Elissa Bello, Zac Chowdhury, Megan Gaffney, Carlos Rosario, Jackie Shibles, Midori Witsken

Flame Artists: Danny Yoon, Duy Nguyen

Production Manager / HR Director: Tina Van Delden

Production Assistant: Michael Ross

Editorial Company: Mirada

Editor: Mike Merkwan

Assistant Editor: Jeff Aquino, Rigoberto Madrigal

April 2011


Oblabla's picture
298 pencils

i find it rubbish. it tries to be emotional but it ISN'T and the copy is very poor. I'm quite disappointed with honda... I've seen way better!


sirvan's picture
29860 pencils

I liked it. Different.


"I love some things, and don't love some other things."

JeffP's picture
810 pencils

It's not much

Prof's picture
1449 pencils

man this is bad. trying so hard to appeal to youngsters with this garbage music and cute editing. the isnt is pointless and confusing. there is no concept behind it, you can say whatever you want. and even if there were a half assed one, it would be beyond weak. the copy is just plain sad. i really hope 99% of it was stock footage, or else you spent a lot of $$$ on useless junk.

Quite really.

dadada's picture
1720 pencils


Everybody is creative, be yourself.

everartz's picture
7609 pencils

if (what isn't ) + (what is ) = (√ honda what is) + (what isn't - what is) ==> honda is what the hell??

| Everartz |

kleenex's picture
41128 pencils

You nailed it....

AdBuzzer's picture
1168 pencils

I'm sorry but all the film I was awaiting some compelling statement what Honda actually is and all I got was a slick packshot with some rubbish copy.

F.Abboud's picture
218 pencils

Oblabla said it well! It is Rubbish, a different rubbish!

Dr_Mudler's picture
171 pencils

waste of clients money

-The Color of Life Depends on You-

Glut's picture
3937 pencils

so bad, really bad

Beamen's picture
225 pencils

Too long and I dislike ads for cars that compare things that've nothing to do with a car!

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