Honda: What it isn’t

Advertising Agency: RPA, USA
Senior V.P., Executive Producer: Gary Paticoff
Producer: Jennifer Weinberg
Senior V.P., Group Creative Director: Jason Sperling
V.P. Creative Director: Chuck Blackwell
Assoc. Creative Director/Copywriter: Ken Pappanduros
Senior Art Director: Hobart Birmingham
Copywriter: Perrin Anderson
Brand Communications Manager: Rose McRitchie
Senior Account Executive: Emma Giorgi
Production Company: Motion Theory
Directors: Mathew Cullen, Chris Riehl
Executive Producer: Javier Jimenez
Line Producer: Anna Joseph
Director of Photography: Mike Fitzmaurice
VFX Company: Mirada
Creative Director: Mathew Cullen
Art Director: Chris Riehl
Director of VFX: John Fragomeni
Post Producer: Scott Boyajan
Designer/Animators: Thomas Kurniady, Jose Hernandez
On-Set Digital Fx Supervisor: Marion Spates
Compositors: Andrew Ashton, Marion Spates, Chase Bickel, Brett Reyenger, Peter Sidoriak,
Tracking: Colin Cromwell, Jared Sanders
Rotoscope Artists: Elissa Bello, Zac Chowdhury, Megan Gaffney, Carlos Rosario, Jackie Shibles, Midori Witsken
Flame Artists: Danny Yoon, Duy Nguyen
Production Manager / HR Director: Tina Van Delden
Production Assistant: Michael Ross
Editorial Company: Mirada
Editor: Mike Merkwan
Assistant Editor: Jeff Aquino, Rigoberto Madrigal


Oblabla's picture
298 pencils

i find it rubbish. it tries to be emotional but it ISN'T and the copy is very poor. I'm quite disappointed with honda... I've seen way better!


sirvan's picture
29860 pencils

I liked it. Different.


"I love some things, and don't love some other things."

JeffP's picture
810 pencils

It's not much

Prof's picture
1449 pencils

man this is bad. trying so hard to appeal to youngsters with this garbage music and cute editing. the isnt is pointless and confusing. there is no concept behind it, you can say whatever you want. and even if there were a half assed one, it would be beyond weak. the copy is just plain sad. i really hope 99% of it was stock footage, or else you spent a lot of $$$ on useless junk.

Quite really.

dadada's picture
1720 pencils


Everybody is creative, be yourself.

everartz's picture
7609 pencils

if (what isn't ) + (what is ) = (√ honda what is) + (what isn't - what is) ==> honda is what the hell??

| Everartz |

kleenex's picture
38852 pencils

You nailed it....

AdBuzzer's picture
1168 pencils

I'm sorry but all the film I was awaiting some compelling statement what Honda actually is and all I got was a slick packshot with some rubbish copy.

F.Abboud's picture
218 pencils

Oblabla said it well! It is Rubbish, a different rubbish!

Dr_Mudler's picture
171 pencils

waste of clients money

-The Color of Life Depends on You-

Glut's picture
3937 pencils

so bad, really bad

Beamen's picture
225 pencils

Too long and I dislike ads for cars that compare things that've nothing to do with a car!

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