Honda: This must be the world

Advertising Agency: McCann Worldgroup, Rome, Italy
Creative Director: Alessandro Sciortino
Art Director: Andrea Vercellino
Copywriter: Paolo Chiabrando
Production Company: abstr^ct:groove
Director: Luigi Pane
Photographer: Diego Indraccolo
Director of Photorgaphy: Dario Ghezzi

September 2013


kleenex's picture
41128 pencils

A thumbs down from me.

ahrimanpob's picture
100 pencils

This must be the most peculiar ad for motorcycles I've ever seen. The visuals are lovely and the music goes very well with them. I just don't see the need for the rain section, who'd want to ride in the rain at night? The concept is there, the execution could've told the story in a different way, I think.

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