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Honda: The Centaur

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Director: Alexander Kalchev
Copywriters: Alexander Kalchev, Alexis Benbehe, Pierre Mathonat
Art Directors: Alexis Benbehe, Pierre Mathonat
Account Supervisors: Mathieu Roux, Olivier Massanella
Advertiser's Supervisors: Richard Mathiau, Valerie Larousse
Production Company: Crac
Director: Alexander Kalchev
First ADs: Antoine Levi, Florent Michel
Producer: Pierre-Yves Bronsart
Music: Clement Tery
DOPs: Benjamin Roux, Romain Alary
Sound Production: THE

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8 comments

certaintly's picture
certaintly
4060 pencils

didnt like the beginning. images were irrelevant. i get what they were trying to do: create a buildup and then close with motobikes, but it wasnt necessary.
the copy along with the moto-relevant images were enough.

anyway, a bit too long. works, but nothing great

morse's picture
morse
14049 pencils

Powerful. Like it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ItMatters's picture
ItMatters
2171 pencils

I wanted to stop after 20s.

Arnav's picture
Arnav
162 pencils

it can manipulate even a car lover....to switch to a Honda bike

kleenex's picture
kleenex
22754 pencils

not bad, but not special at all.

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

Great build up. Makes you wanna grab a bike even if you do not know how to handle it. Best thing a brand can do.

dclxvi

Meredith Singh's picture
Meredith Singh
364 pencils

Too long. Payoff not worth it. Nicely shot though.

Meredith Singh's picture
Meredith Singh
364 pencils

Too long. Payoff not worth it. Nicely shot though.

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