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Rock Van

Agency: 
Published/Aired: 
September 2010
Description: 
Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham
Copywriter: Perrin Anderson
Executive Agency Producer: Gary Paticoff
Senior Agency Producer: Brian Donnelly
Production Co: Furlined
Executive Producer: Eriks Krumins
Line Producer: Pete Vitale
Director: Douglas Avery
DP: Toby Irwin
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Music Company: Massive Music
Visual Effects Company: MPC
Visual Effects Director: Kim Stevenson
Sound Mix Company: Lime
Telecine Company: MPC
Colorist: Mark Gethin

Comments (13)

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Highest Rated

nemesis's picture
nemesis
Activity Score 765

Nice attempt to take away the whole "soccer mom" idea out of people's heads and bring back the coolness of owning a van.
Loved the fact they used Judas Priest's "The Hellion" as the soundtrack, hehe

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

what is the idea...

Chaminda Rathnayake

Guest's picture
Guest

Its actually stated...Van, myth, legend. Its just an unbelievably amazing vehicle that has everything a man could ever want in a van. Kinda like too good to be true....But that's one interpretation.

Hiperion's picture
Hiperion
Activity Score 3138

It´s like Homer SImpson´s web.
The worst spot i have seen in all my life.
It´s almost makes me cry.

Hiperion's picture
Hiperion
Activity Score 3138

Come on, guys. I have made the mistake of seeing the spot for the second time and you have made me cry.
It's so tacky, poor, incomprehensible and painful that I have seen in my life.

AssassinX's picture
AssassinX
Activity Score 1329

Hahahahaha

I also think it's kinda boring.

Black panther is no longer a cool idea now, even not cool in late 1990's.

mike11's picture
mike11
Activity Score 279

I think that's kind of the point, though isn't it? They're trying to reach guys who grew up when this stuff was cool. To them hair bands & black panthers were the "glory days." They have kids now & drive minivans but that doesn't mean they can't still be cool.

AssassinX's picture
AssassinX
Activity Score 1329

Good point.

Probably this ad was specially tailored for them, so it could be quite effective.

Thank you!

jackblack's picture
jackblack
Activity Score 2350

Honda cars are very safe. So is their advertising.

kalpesh78's picture
kalpesh78
Activity Score 2578

Great job guys!!! now I don't want to ever buy this van.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

I think it would be very nice ad where the radio was the only communication tool....

Guest's picture
Guest

The tune sounds familiar, at least the opening bars. Is it an actual song?

Saand's picture
Saand
Activity Score 150

Judas Priest, Marshall, back of a van? I love this commercial!... I want that car!.... I want to be famous!.....
Man, I think I'm in the wrong business.......

nemesis's picture
nemesis
Activity Score 765

Nice attempt to take away the whole "soccer mom" idea out of people's heads and bring back the coolness of owning a van.
Loved the fact they used Judas Priest's "The Hellion" as the soundtrack, hehe

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