Honda Odyssey: Rock Van

Average: 3 (25 votes)

Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham
Copywriter: Perrin Anderson
Executive Agency Producer: Gary Paticoff
Senior Agency Producer: Brian Donnelly
Production Co: Furlined
Executive Producer: Eriks Krumins
Line Producer: Pete Vitale
Director: Douglas Avery
DP: Toby Irwin
Editorial Company: Cut & Run
Editor: Steve Gandolfi
Music Company: Massive Music
Visual Effects Company: MPC
Visual Effects Director: Kim Stevenson
Sound Mix Company: Lime
Telecine Company: MPC
Colorist: Mark Gethin

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13 comments

chamindarathnayake's picture
381 pencils
chamindarathnayakeThursday, September 30, 2010 - 07:30

what is the idea...

Chaminda Rathnayake

Guest's picture
GuestMonday, October 4, 2010 - 14:52

Its actually stated...Van, myth, legend. Its just an unbelievably amazing vehicle that has everything a man could ever want in a van. Kinda like too good to be true....But that's one interpretation.

Hiperion's picture
3148 pencils
HiperionThursday, September 30, 2010 - 10:32

It´s like Homer SImpson´s web.
The worst spot i have seen in all my life.
It´s almost makes me cry.

Hiperion's picture
3148 pencils
HiperionThursday, September 30, 2010 - 10:37

Come on, guys. I have made the mistake of seeing the spot for the second time and you have made me cry.
It's so tacky, poor, incomprehensible and painful that I have seen in my life.

AssassinX's picture
1333 pencils
AssassinXThursday, September 30, 2010 - 11:22

Hahahahaha

I also think it's kinda boring.

Black panther is no longer a cool idea now, even not cool in late 1990's.

mike11's picture
268 pencils
mike11Tuesday, October 5, 2010 - 01:56

I think that's kind of the point, though isn't it? They're trying to reach guys who grew up when this stuff was cool. To them hair bands & black panthers were the "glory days." They have kids now & drive minivans but that doesn't mean they can't still be cool.

AssassinX's picture
1333 pencils
AssassinXThursday, October 7, 2010 - 20:55

Good point.

Probably this ad was specially tailored for them, so it could be quite effective.

Thank you!

jackblack's picture
1822 pencils
jackblackSaturday, October 2, 2010 - 07:30

Honda cars are very safe. So is their advertising.

kalpesh78's picture
2525 pencils
kalpesh78Monday, October 4, 2010 - 02:40

Great job guys!!! now I don't want to ever buy this van.

ideas....30 minutes nahi toh free.

Guest's picture
GuestMonday, October 4, 2010 - 10:21

I think it would be very nice ad where the radio was the only communication tool....

Guest's picture
GuestMonday, October 11, 2010 - 23:51

The tune sounds familiar, at least the opening bars. Is it an actual song?

Saand's picture
110 pencils
SaandThursday, December 9, 2010 - 09:59

Judas Priest, Marshall, back of a van? I love this commercial!... I want that car!.... I want to be famous!.....
Man, I think I'm in the wrong business.......

nemesis's picture
759 pencils
nemesisMonday, September 12, 2011 - 18:44

Nice attempt to take away the whole "soccer mom" idea out of people's heads and bring back the coolness of owning a van.
Loved the fact they used Judas Priest's "The Hellion" as the soundtrack, hehe