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Honda: Lydia's Civic

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Associate Creative Director / Art Director: Joao Medeiros
Associate Creative Director / Copywriter: Alex Goulart
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Producer: Joshua Herbstman
Broadcast Production Coordinator: Angela Pascal
Production Company: Reset
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Caroline Pham
DP: Claudio Miranda
Editorial Company: Rock Paper Scissors
Editor: Paul Kumpata
Executive Producer: Carol Lynn Weaver
Post Finishing: A-52
Lead Artist: Jesse Monsour
Producers: Carol Collins, Heather Johann
Executive Producer: Jennifer Sofio Hall
Music and Sound Design: Barking Owl
Audio Mix: Lime Studios
Mixer: Dave Wagg

6 comments

damnson's picture
damnson
9278 pencils

Eh.

An axe murderer of ads.

The Sad Punk's picture
The Sad Punk
25 pencils

i might be missing something here.

Temple's picture
Temple
10860 pencils

I like the "Start Something Special" line. Unfortunately, it does not apply to the idea here.

kleenex's picture
kleenex
34165 pencils

not bad, but lacking that something special

kgeiger's picture
kgeiger
7176 pencils

I wanted to say that this was nice art direction for a tier 2 auto advert, but then I watched it again... What is going on behind the car between 0:25 - 0:28?!?

kgeiger's picture
kgeiger
7176 pencils

I guess I was supposed to figure that out myself.
http://youtu.be/wK3kyvDJEas
Me thinks it's a tad too subtle...

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