Honda: Lydia's Civic

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Executive Creative Director: Jason Sperling
Associate Creative Director / Art Director: Joao Medeiros
Associate Creative Director / Copywriter: Alex Goulart
Chief Production Officer: Gary Paticoff
Executive Producer: Isadora Chesler
Producer: Joshua Herbstman
Broadcast Production Coordinator: Angela Pascal
Production Company: Reset
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: Caroline Pham
DP: Claudio Miranda
Editorial Company: Rock Paper Scissors
Editor: Paul Kumpata
Executive Producer: Carol Lynn Weaver
Post Finishing: A-52
Lead Artist: Jesse Monsour
Producers: Carol Collins, Heather Johann
Executive Producer: Jennifer Sofio Hall
Music and Sound Design: Barking Owl
Audio Mix: Lime Studios
Mixer: Dave Wagg


damnson's picture
10506 pencils


An axe murderer of ads.

The Sad Punk's picture
The Sad Punk
25 pencils

i might be missing something here.

Temple's picture
10932 pencils

I like the "Start Something Special" line. Unfortunately, it does not apply to the idea here.

kleenex's picture
36280 pencils

not bad, but lacking that something special

kgeiger's picture
7209 pencils

I wanted to say that this was nice art direction for a tier 2 auto advert, but then I watched it again... What is going on behind the car between 0:25 - 0:28?!?

kgeiger's picture
7209 pencils

I guess I was supposed to figure that out myself.
Me thinks it's a tad too subtle...

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