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Honda: Living with Robots

As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its sixth short-film documentary, "Living with Robots," at the Sundance Film Festival and at http://dreams.honda.com.

Directed by Joe Berlinger with producers @radical.media, "Living with Robots" investigates humankind's keen interest in robots and how robots can challenge the impossible by saving lives while also holding the promise to become more integrated and helpful in daily life. The film highlights Honda's ASIMO (Advanced Step in Innovative Mobility), the world's most advanced humanoid robot, and the company's commitment to researching and developing bipedal mobility and how the research improves technologies across the company. "Star Trek" and "Transformers" screenwriters Roberto Orci and Alex Kurtzman, academics, philosophers and several Honda associates and engineers are featured in the film.

"Our new film, 'Living with Robots,' features some of the most interesting subject matter we've ever covered in the 'DREAM THE IMPOSSIBLE' Documentary Series. Acclaimed director Curt Johnson, creative director at RPA.

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Director: Curt Johnson
Photographer: Davi Russo

Film
Chief Creative Officer: David Smith
Writers: Curt Johnson
Agency Producer: Gary Paticoff
Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producer: Curt Johnson
Director: Joe Berlinger
DP/Lighting/Cameraman: Andrij Parekh
Editor: Joshua L Pearson/Outpost Digital
Original Soundtrack: Q Department
Post Production: Outpost Digital
Graphic Designer: Dave Dimeola, Chris Rubino

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal
Aired: January 2010

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Where do they air such long commercials?

gmint7's picture
gmint7
2685 pencils

i saw it in theatres

:::J:::

Krisorn's picture
Krisorn
10 pencils

toooooooooooooooooooooo

looooooooooooooooooooong

brandingworthspreading's picture
brandingworthsp...
648 pencils

I love it as a branding concept. They are building the brand from a different point of view. Still it is not really an ad. A small video explaining the idea behind the movie in 3 minutes would have made it more attractive for the audience of this website in particular.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

I love it. Brand build up at its excellence. A lot like Formula 1 and the auto manufacturers. Can I see more?

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