Honda: Lights

Advertising Agency: Wieden + Kennedy Amsterdam, The Netherlands
Executive Creative Directors: Jeff Kling, John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art Director/Animator: Nacho Guijarro
Art Director: Craig Melchiano
Head of Broadcast: Corey Bartha
Agency Producer: Erik-Jan Verheijen
Associate Agency Producer: Ross Plummer
Business Affairs: Barrie Williams
Managing Director: Lee Newman
Group Account Director: Jesse Gordon Long
Account Director: Gemma Requesens
Account Executive: Frederic Point
Account Planner: Katie Dreke
Communications Planner: Jenny Howard
Production Company: Bouffant
Director: Erik van Wyk
Executive Producer: Melina McDonald
Line Producer: Chris Reed
Line Producer / Assistant Director: Graham Hickson
Director of Photography: Tim Pike
Light Design: Tim Dunn @ Gear House
Off-Line editor: Kobus Loots @ Upstairs Post
Producer: Michelle Barrow @ Upstairs Post
Marco Raposa de Barbosa, Head Flame Artist @ Black Ginger
Pheng Sisopha, Flame Artist
Neilan Naicker, 3DArtist @ Black Ginger
Gabriella Harris, Producer @ Black Ginger
Grading: Craig Simonetti
Music: Berend Dubbe and Gwen Thomas
Sound Design: Rens Pluym @ The Ambassadors


el_pira's picture
160 pencils

Wow, this is brilliant!

Guest's picture


Guest's picture

woooow . perfect

Guto Araki's picture
Guto Araki
158 pencils

Here is the thing... I like this film... good art direction and everything... but guys, check this out:


Congrats Wieden, luv your work.

john doe's picture
john doe
1571 pencils

cool vid. thanks for the link.

Wordnerd's picture
6660 pencils

very nice. but geez! that 'everybody wants to be good... hybrid blabla' crap wasn't necessary.

just 'honda. the power of dreams.' would be a way better ad. they won't sell a car in that half-second anyway

miko1aj's picture
3098 pencils

don't let satan blow it out – I'm gonna let it shine.

TRICKY's picture
3950 pencils

very entertaining

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

I love this but something seems odd: I thought mark sloan was art director on this.

creativefolks.net's picture
58 pencils

Amazing !



Guest's picture

Four for the idea.
Two for the credits!

Guest's picture

I wonder what would be cheapest, to align cars up like that and wire their lights to a computer and film it
OR do it all digitally?

my inner pissimist say its computer-redered

Guest's picture

all done in-camera - check out the making of here http://bouffant.tv/honda-making-of.html

derya's picture
302 pencils

idea is so brilliant

_yan_'s picture
163 pencils

It will probably get some awards. But it's all about production: music and direction are in the highest level. Afterall I don't see a good idea here, actually a done to death "led thing".

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