Honda: Lights
Advertising Agency: Wieden + Kennedy Amsterdam, The Netherlands
Executive Creative Directors: Jeff Kling, John Norman
Creative Director: Sue Anderson
Copywriter: Zach Watkins
Art Director/Animator: Nacho Guijarro
Art Director: Craig Melchiano
Head of Broadcast: Corey Bartha
Agency Producer: Erik-Jan Verheijen
Associate Agency Producer: Ross Plummer
Business Affairs: Barrie Williams
Managing Director: Lee Newman
Group Account Director: Jesse Gordon Long
Account Director: Gemma Requesens
Account Executive: Frederic Point
Account Planner: Katie Dreke
Communications Planner: Jenny Howard
Production Company: Bouffant
Director: Erik van Wyk
Executive Producer: Melina McDonald
Line Producer: Chris Reed
Line Producer / Assistant Director: Graham Hickson
Director of Photography: Tim Pike
Light Design: Tim Dunn @ Gear House
Off-Line editor: Kobus Loots @ Upstairs Post
Producer: Michelle Barrow @ Upstairs Post
On-line
Marco Raposa de Barbosa, Head Flame Artist @ Black Ginger
Pheng Sisopha, Flame Artist
Neilan Naicker, 3DArtist @ Black Ginger
Gabriella Harris, Producer @ Black Ginger
Grading: Craig Simonetti
Music: Berend Dubbe and Gwen Thomas
Sound Design: Rens Pluym @ The Ambassadors
17 Comments
Wow, this is brilliant!
lame
woooow . perfect
This is very cool.
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Here is the thing... I like this film... good art direction and everything... but guys, check this out:
http://www.youtube.com/watch?v=DqANtViviME
Congrats Wieden, luv your work.
cool vid. thanks for the link.
very nice. but geez! that 'everybody wants to be good... hybrid blabla' crap wasn't necessary.
just 'honda. the power of dreams.' would be a way better ad. they won't sell a car in that half-second anyway
don't let satan blow it out – I'm gonna let it shine.
http://www.mixcloud.com/miko1aj/
very entertaining
The man who stops advertising to save money is like the man who stops the clock to save time
I love this but something seems odd: I thought mark sloan was art director on this.
Amazing !
WOW WOW WOW
...................................
http://www.creativefolks.net
Four for the idea.
Two for the credits!
I wonder what would be cheapest, to align cars up like that and wire their lights to a computer and film it
OR do it all digitally?
my inner pissimist say its computer-redered
all done in-camera - check out the making of here http://bouffant.tv/honda-making-of.html
Beautiful though i dun think it's related to the car.
I think this is the best Honda ad so far:
Awesome Honda Ad: Domino
http://9gag.com/gag/4630
idea is so brilliant
It will probably get some awards. But it's all about production: music and direction are in the highest level. Afterall I don't see a good idea here, actually a done to death "led thing".