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Honda: Happy Honda Days, Car gift

Advertising Agency: RPA, USA
Executive Creative Director: Joe Baratelli
Group Creative Director: Jason Sperling
Senior Art Director: Hobart Birmingham
Senior Copywriter: Perrin Anderson
Art Director: Brian Farkas
Copywriter: Tylynne McCauley
Art Director: Cheston Kwan
Jr. Copywriter: Josh Hill
Executive Producer: Gary Paticoff
Production Company: Drive-Thru
Director: Tim Kendall
DP: Neil Shapiro
Executive Producer: Mark Setterholm
Line Producer: Deven LeTendre
Production Designer: Mark Behn
Editorial Company: The Reel Thing
Editors: Sally Banta, Lance Pereira
Executive Producer: Doug Klekner
Assistant Editor: Scott Deerborne
Music Company: Mophonics
Executive Producer: Michael Frick
Head of Prod: Shelley Altman
Creative Director: Stephan Altman

4 comments

moteldemoka's picture
moteldemoka
63 pencils

Deadpan delivery doesn't really work specially when the humor on the ad is so dry. I like the retro style but I don't know if it's a good choice for this particular brand.

andylefty's picture
andylefty
4539 pencils

Below Honda advertising.

Big McLargehuge's picture
Big McLargehuge
76 pencils

There's a pragmatic appeal to this campaign that really clicks for me. Great talent, solid rational reasoning, and all with complete disregard to the fourth wall. GOOD ADVERTISING.

ellye's picture
ellye
2 pencils

Yeah, this clicks on me too. I liked it, it's the sense of humor that works just fine for me. And yes, I like the car too, even without the ad I would get my attention in a parking lot. Way to go Honda!

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