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Honda: Happy Drivers, People Movers

Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Group Creative Directors: Joe Baratelli, Jason Sperling
Creative Director: Mark Patton
Associate Creative Director: Bill Halladay
Senior Art Director: Christian Musson
Copywriter: John Witting
Executive Producer: Gary Paticoff
Agency Producer: Phung Vo
Production Co: Buck
Director: Buck
Executive Producer: Maurie Enochson
Director of Photography: Joe Meade
Production Supervisor: Floyd Albee
VFX Supervisor: Kathy Siegal
Line Producer: Kati Haberstock
Post-Production Company: Buck
Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Eric Badros
Full Buck Credits Below:
Production Coordinators: Ben Tucker, Ashley Hsieh
Production Assistant: Meghan Macias
Associate Creative Director: Jeremy Sahlman
Art Directors: Jenny Ko, Joe Mullen
Design: Chris Lee, Jorge Canedo, Matt Everton
Storyboards: Matt Everton, Regis Camargo
3D Lead: Jens Lindgren
Modeling/Texturing: Tim Hayward, Ivan Sokol, Joe Langmuir, Albert Omoss,
Ana Luisa Santos, Joao Rema
Animation: Matt Everton, Tim Hayward, Dony Permedi, Jorge Canedo,
Albert Omoss, Ana Luisa Santos, Joao Rema, Colin Hesterley
Lighting/Shading: Tim Hayward, Joe Langmuir, Ana Luisa Santos, Joao Rema
Compositing Supervisor: Evan Parsons
Compositing: Moses Journey, Alex Perry, Matthew Encina, Matt Green,
Jon Gorman, Ben Vance, Aaron Knapp
Rotoscoping/Painting: Tim Turner, Owen Hammer, Melissa Widup,
Kendra Ryan, Paul Sloboda, Fran Battaglia, Nineli Khanian
Editor: Andrew Gura
Software Used: Maya, After Effects, Silhouette, Dragon Stop Motion
Song: Vampire Weekend "Holiday"
Sound Mix Company: Lime Studios, Santa Monica
Sound Mixer: Mark Meyuhas

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10 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think the ad tried to be interesting, but I doubt anyone will think it is. Full of Christmas cliche's - though wrapped up in nice art direction.

Guest's picture
Guest

I think stop-motion commercials are to much used!

sirvan's picture
sirvan
29870 pencils

Yeah. Art Direction is good. Song is catchy. Etc. Etc. …car accounts are the worst. So hard.

Kudos to the (weirdly large) team on this series :)

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I see the car. Where's the idea?

Guest's picture
Guest

was the brief asking for one?

Guest's picture
Guest

It's car advertising. It's not original. It hasn't been in a long time. What can ya do?

Sushi lover's picture
Sushi lover
905 pencils

What is the idea?

Dream needs to be big!

pol27's picture
pol27
40 pencils

good Art direction.

Cheerriiee's picture
Cheerriiee
952 pencils

simple, i like it

CuriousPencil's picture
CuriousPencil
4227 pencils

Visually cute, but 'make the holidays even happier' is hardly a way to push an investment that's second only to a mortgage in its size, and hardly a way to make it sound as long-term as it need be.

I'm also guessing the art director took a day off when the closing shot showed two people cramped together in a tent. Not the best association you want to evoke for a people carrier.

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