Ads of the World A Graphics.com site

Honda Fit: Guzzlers

Your browser is not able to display this multimedia content.

Watch / Download in QuickTime format
Your rating: None Average: 4.2 (10 votes)

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographers: Treavor Pearson, Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, David Wittman
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber
Aired: September 2008

Comments

mark3r's picture 1062 pencils

He. Not bad.

:::MARK3R:::

Guest commenter's picture

With other cars you can fly and with Fit no?

Favete's picture 344 pencils

That's a nice discovery... NOT.

--------------------------------------
Change it, change it now coz they will tomorrow.

Wordnerd's picture 5288 pencils

this is different and ok.

brain123's picture 840 pencils

I like it, it's cool.

Favete's picture 344 pencils

Bravo... i like it.

--------------------------------------
Change it, change it now coz they will tomorrow.

teenquey's picture 296 pencils

what the....... *sensored*

@mbi's picture

don't know why. i love all the honda ads. may be because execution will be so perfect.

@mbi

Kris's picture 1486 pencils

Better leave this to Weiden's I'd say.

R3P's picture 33 pencils

I like the "THE FIT IS GO!" VO - sounds like it would come from Voltron. Looks like they tried to borrow some of the Scion ad style.

e-creativo's picture 12 pencils
kgeiger's picture 5158 pencils

I'm sorry, but I just do not care for "The Fit Is Go!" strapline.

slip's picture 817 pencils

wauhaha

*****

SJB

Kris's picture 1486 pencils

.

batetoo's picture 54 pencils

nice one

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!