Honda Fit: Fierce

Average: 4 (13 votes)

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, Christopher Kemp
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber
Aired: October 2008

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12 comments

mark3r's picture
1848 pencils
mark3rThursday, October 9, 2008 - 10:05

The more I see, the more I like. Good job, fun ads.

:::MARK3R:::

Guest commenter's picture
Guest commenterThursday, October 9, 2008 - 10:10

The Fit is the ugliest fish in the town?

Favete's picture
365 pencils
FaveteThursday, October 9, 2008 - 10:51

What? That's all you can get from this commercial?

Wordnerd's picture
6714 pencils
WordnerdThursday, October 9, 2008 - 11:24

could you please stop your annoyingly dumb comments?

Guest commenter's picture
Guest commenterThursday, October 9, 2008 - 14:31

FUN STUFF. Fun brand.

Crisp One's picture
2019 pencils
Crisp OneThursday, October 9, 2008 - 17:48

yea.. these spots are good...the car is ugly, more of a challenge.....Props to the creative team.

teenquey's picture
290 pencils
teenqueyFriday, October 10, 2008 - 02:57

this is bollocks

dshott's picture
475 pencils
dshottFriday, October 10, 2008 - 04:24

Stange contrast between 'traditional' honda ads. Interesting how they use a blowfish (fugu)as the fish of choice, which of course is very japanese. Suited to Honda. Kabammo.

Mr.Fugu
http://www.dshott.co.uk

bilallkaissi's picture
11 pencils
bilallkaissiFriday, October 10, 2008 - 05:44

Nice Creative guys.... hehehehe nice fish.

Guest commenter's picture
Guest commenterFriday, October 10, 2008 - 21:22

I like it, i think that car brands finally are opening to a new and diferent ways to show the cars.

I'm sorry if my language isn't very good, i'm not a native speaker.

kalpesh78's picture
2525 pencils
kalpesh78Tuesday, October 14, 2008 - 03:46

horrible commercial. sorry but i don't like it. at all.

ideas....30 minutes nahi toh free.

TJ_98370's picture
TJ_98370Thursday, November 27, 2008 - 22:22

Really funny ad. I laughed when it was described to me. It's even funnier now that I've seen it. I don't know if it will help Fit sales though. I remember Volkswagen "bug" and Karman Ghia ads from the 1970's poking fun at their product. A "bug" parked in front of a typical suburban house with the message "It makes your house look bigger." A Karmen Ghia straining to break thru a breakaway finish line "sheet" with the message "It may not be the most powerful sports car...."