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Honda Fit: Bats
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Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director/AD: Curt Johnson
Associate Creative Director/CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, Nate Morgan
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber
Aired: September 2008
Comments
Me gusta, la verdad me atrae mucho este concepto, tanto que aunque el carro no es de mi estilo, me parece muy moderno, agresivo, imponente, y con gran fuerza, Me gusta realmente.
ridiculous
Why does this warrant 5 Creative Directors? It says there's space, but not in a way that appeals
because everyone wants a piece of a good idea that starts from the ground and eventually gets worse as you go up...
I totally agree! 5 Creative Directors were involved in making this sack of shit!!!
Calling all Americans, avoid this agency like the plague!
All 3 commercials are absolute no-brainers. All gloss, zilch idea.
Not the strongest piece of the campaign... but i still like it. Agressive and cool... fit... it's in my mind now.
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Change it, change it now coz they will tomorrow.
cool visual, but not for the benefit
*****
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