October 2008
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Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director / AD: Curt Johnson
Associate Creative Director / CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
Production Co: Digital Domain
Executive Producer: Karen Anderson
Director: Eric Barba, Brad Parker
Editorial Company: Spot Welders
Editor: Michael Heldman
Music Company: Elias Arts
Composers: Jonathan Elias, Christopher Kemp
Sound Design Company: 740 Sound Design
Sound Designer: Eddie Kim
Animation & Visual Effects Company: Digital Domain
Visual Effects Supervisors: Eric Barba, Brad Parker
Sound Mix Company: Lime Studios
Sound Mixer: Loren Silber

Comments (12)

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TJ_98370's picture

Really funny ad. I laughed when it was described to me. It's even funnier now that I've seen it. I don't know if it will help Fit sales though. I remember Volkswagen "bug" and Karman Ghia ads from the 1970's poking fun at their product. A "bug" parked in front of a typical suburban house with the message "It makes your house look bigger." A Karmen Ghia straining to break thru a breakaway finish line "sheet" with the message "It may not be the most powerful sports car...."